Brand Manager (M/F/D) - Marketing · Köln Office · Hybrid

Brand Manager (M/F/D) – Marketing – Köln Office – Hybrid

Join FLOYT Mobility, billiger‑mietwagen.de, and CARIGAMI as a Brand Manager in Cologne. Help shape and elevate our brands billiger‑mietwagen.de and carigami.fr, sharpening positioning and bringing the brand promise to life across every touchpoint.

YOUR ROLE

As Brand Manager you’ll share responsibility for the leadership and development of both key brands, taking strategy to the next level and translating it into practical guidelines, clear messages and consistent experiences across media, digital, CRM and everything in between. This role reaches across Performance Marketing, CRM, SEO, Design, Content, Product and Customer Excellence to ensure every customer journey feels coherent and unmistakably “us”.

YOUR TASKS

• Brand strategy & positioning
  • Evolve and maintain the brand positioning within our framework.
  • Translate positioning into a clear communication framework—core messages, tone, and do’s/don’ts for every channel.
  • Collaborate with leadership & stakeholders to anchor the brand across organisation.
• Communication framework & messaging
  • Develop and maintain messaging guidelines for paid, owned, earned media.
  • Ensure all campaigns and assets reflect brand promise and strategic direction.
  • Prepare impactful briefings for internal teams and external partners.
• Cross‑channel campaign alignment
  • Guarantee consistency from first ad to last touchpoint, including landing pages, funnel, CRM, and retention.
  • Align messages and offers with Performance Marketing, CRM, and Product for seamless experience.
  • Act as sparring partner for Customer Excellence.
  • Collaborate with in‑house design team to produce strong, on‑brand visuals and assets.
• Brand measurement & insights
  • Build and refine setup to measure brand strength (awareness, preference, health).
  • Analyse brand and campaign data for actionable insights.Collaborate with BI & research partners on tracking, testing, pre‑tests.
• Campaign & asset development
  • Support concept and evaluation of campaigns across TV, video, OOH, and digital channels.
  • Partner with agencies and production teams for creative excellence and consistency.
  • Balance creativity with performance.
• Enablement & Brand governance
  • Develop brand guidelines, playbooks, and toolkits for teams & partners.
  • Share brand updates in team days and onboarding.
  • Keep eye on brand experience across website, app, service communication, CRM templates.
• International collaboration
  • Coordinate with carigami.fr colleagues for brand consistency with local relevance in French market.
  • Support campaign adaptation across DACH & France.

YOUR PROFILE

• Degree in Marketing, Communications, Media, Business Administration or equivalent.
• 3–5 years experience in Brand Management, Marketing Communications or a similar role, ideally in digital B2C, e‑commerce, travel or marketplace environments.
• Hands‑on brand builder: brief agencies and implement brand strategies.
• Experience managing full campaign lifecycles: concept to creation, production, performance review.
• Comfortable with cross‑media campaigns (TV/video + digital + CRM).
• Data‑savvy: understand brand and campaign KPIs and convert insights into action.
• Strong ability to translate complex topics into clear, engaging customer messages.
• Excellent written and spoken German, fluent English; French a plus.
• Structured, reliable, proactive, with a genuine sense of ownership.
• Will be in Cologne office at least two days a week and value collaboration.

OUR CULTURE AT FLOYT

• Fast track career growth through exciting projects.
• Brave and curious culture; we dig into new topics, crunch numbers, decide quickly, learn fast, and see setbacks as opportunities.
• Ownership mindset: you’ll have space and trust to shape the mobility of tomorrow.

• We care for customers by creating best car rental experience.
• We care for private life: flexible hours, hybrid scheme, benefits, office locations in Cologne & Alicante.