Brand Manager TENA Retail DACH (dfm)

Brand Manager - TENA Retail DACH (d/f/m)

About the Role

In this exciting position you will develop and implement marketing plans for our leading incontinence brand TENA in the Retail channel. You will drive the brand in line with global strategy and regional priorities to achieve ambitious targets. The role is based in Mannheim and reports to the Marketing Manager TENA Retail Central.

What You Will Do

• Marketing Strategy: Develop and implement marketing plans including pricing, promotion and media/digital strategies aligned with global and regional requirements.
• Product Portfolio: Propose and manage optimal product assortment for countries in scope.
• Project Leadership: Participate in and/or lead multifunctional projects to deliver business objectives.
• Launch Management: Manage product launch processes (including post-launch) according to agreed plans and budgets.
• Promotional Activities: Develop and implement promotions and supporting materials in collaboration with stakeholders.
• Communication: Create local communication activities based on global toolkits.
• Agency Collaboration: Cooperate with external agencies (Digital Design, Media, PR) and continuously evaluate performance.

Who You Are

• University degree in Marketing, Business Administration or similar.
• Minimum 34 years of experience in FMCG Marketing or Shopper Marketing.
• Strong business acumen including P&L and business case understanding.
• Proven experience across the Marketing Mix: Innovation & Launch Management, Communication & Media Planning, 360 Activation & Promotion, Analysis and Strategy Development.
• Experience in an international matrix organization is an advantage.
• Holistic thinker with passion, courage and a can-do attitude able to lead multiple projects simultaneously.
• Fluent in German and English.

What We Can Offer You

• Compensation & Benefits: Compensation according to BETV paper tariff, yearly special payment, holiday allowance and bonus pension schemes, anniversary bonus, childcare allowance, Corporate Benefits & other employee benefits, factory outlet and free give-aways.
• Work-Life-Balance: Hybrid working model, flexible working hours 38h week, 30 days of vacation, lifetime working time account.
• Learning & Development: Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as possible part of individual development plan, participation in professional conferences and fairs.
• Health & Well-being: Lease-a-bike, health and well-being month, mindfulness courses, PME Familienservice employee surveys.
• Team & Collaboration: People culture, communities & networks, co-working spaces, leadership guidelines, canteen.
• Mobility: Public transport allowance, bicycle parking, free car parking, e-charging stations.

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well-being diversity equity & inclusion is established in our core.

We are committed against discrimination on the basis of color, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally institutionally intersectionally discriminated.

#Essity-DE #LI-Hybrid #LI-JR

Key Skills

Key Skills
Bidding, Arabic Speaking, Fund Management, ERP, Airlines, Corrosion

Employment Type: Full-Time
Experience: years
Vacancy: 1