Brand Market Lead- DE

Brand Market Lead – Germany (DE) – GetYourGuide

Location: Berlin HQ (remote options available)

About the Role

GetYourGuide is looking for a talented and driven Brand Lead for Germany to take our global brand strategy to the next level and contribute to building the #1 household brand of travel experience in Germany.

Responsibilities

• Own the brand campaign masterplan for Germany and partner with the integrated Brand Media team for execution and maximum impact.
• Provide customer insights and translate them into actionable plans.
• Ensure consistency and holisticity across all brand touchpoints.
• Analyze competitive landscape and market trends to inform future strategy.
• Measure brand KPIs, steer actions, and iterate to improve brand marketing success.

Qualifications

• 8+ years of experience in Brand Management, including strategy and marketing operations in Germany.
• Business or native level German language skills.
• Analytical mindset with strong understanding of KPI driven decisions (e.g., brand awareness, search, growth, CLV).
• Excellent interpersonal and communication skills; ability to collaborate across teams.
• Balance between strategic thinking and operational execution.
• Proven success in growing a brand in the digital ecosystem.
• Positive spirit, can‑do attitude, appetite for experimentation.
• Outstanding organizational and prioritization abilities.
• Experience in consumer goods; marketplace or travel is a plus.

Benefits

• Annual personal growth budget and mentorship programs.
• Work from anywhere for 30 days per year.
• Hybrid workplace (Monday, Tuesday, Thursday in office).
• Quarterly team events and yearly company-wide events.
• Monthly transportation and fitness budget.
• Discounts on GetYourGuide activities for you, friends, and family.
• Language reimbursement program.
• Health and wellness benefits.

How to Apply

Submit your CV/resume in English via the form below. For hiring process insights, visit “how we hire” and “life at GetYourGuide”. Have questions? Contact

Equal Opportunity

We are an equal opportunities employer. We evaluate candidates based on skills, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please do not include your photo or age in your application.

Seniority Level: Mid-Senior | Employment Type: Full-time | Job Function: Marketing | Industries: Technology, Internet, Travel.