Brand Marketing Team Lead

Responsibilities

• Develop and execute brand growth strategies to strengthen brand recognition and market position
• Lead a team of brand managers, support their development, and ensure effective project execution
• Monitor campaign performance and brand KPIs, prepare reports, and implement improvements to achieve better results
• Coordinate work with other departments, external partners, and agencies to execute campaigns and achieve brand objectives
• Ensure consistency across all brand materials and communications, and develop content that reflects the brand voice and engages the target audience
• Track market trends and competitor activities, and implement innovative approaches and new ideas
• Plan and manage the brand budget to maximize return on investment

Requirements

• 3+ years of experience managing B2C brand projects
• Proven experience in developing and implementing brand strategies while maintaining consistency across all channels
• Leading a team of brand managers and coordinating cross-functional projects
• Strong analytical skills, including KPI management, market research, and consumer behavior analysis
• Experience managing content, social media, websites, and email campaigns
• Ability to adapt the brand and campaigns to cultural and regional market specifics
• Experience managing marketing budgets and optimizing spend for maximum impact

Will be a plus

• Experience in fintech or finance sectors

We offer

• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)