Business Unit Lead – Loyalty Program (Automotive Aftermarket)

Stellenbeschreibung:

Business Unit Lead – Loyalty Program (Automotive Aftermarket)

Join to apply for the Business Unit Lead – Loyalty Program (Automotive Aftermarket) role at AHEAD Automotive GmbH

4 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from AHEAD Automotive GmbH

About the Role

As the Business Unit Lead, you own the strategic, operational, and financial success of AHEAD’s fast‑growing loyalty platform for workshops in the automotive aftermarket. You ensure that marketing, product, sales and technology operate as a well‑aligned unit to drive customer value and maintain our ambitious growth trajectory.

Your mission: Shape Europe’s leading loyalty program, driving a long‑term vision to welcome an extensive network of workshops onto our platform.

Responsibilities

Business & P&L Ownership

Full responsibility for the BU P&L: revenue, costs, marketing budget, profitability
Defining, monitoring, and achieving KPIs & OKRs (e.g., user growth, engagement, redemption, partner revenue)
Ownership of business planning, forecasting, and annual budget cycles
Develop and steer the strategy for enhancing and expanding the loyalty program
Prioritize initiatives, allocate resources, and make final BU decisions
Lead annual roadmap creation (product, marketing, integrations, rewards)

Operational Leadership

Run BU ceremonies (Jour Fixe, KPI reviews, sprint reviews)
Ensure smooth collaboration across Marketing, Product, Data/Tech, Sales, and external agencies
Oversee operational processes and execution for marketing campaigns, partner operations, marketplace & reward systems

Partner & Stakeholder Management

Manage external partners, vendors, and service providers (especially loyalty program operators)
Ensure transparent communication with managing directors and key internal stakeholders

Market & Product Development

Identify new loyalty mechanics, reward structures, or partnership opportunities
Lead future loyalty program redesign/development (planned for next year)

Requirements

Must‑have

5–6+ years in business leadership, strategy, consulting, loyalty, or marketplace operations
Strong experience managing P&L, budgets, and financial performance
Experience with loyalty programs (automotive aftermarket = strong plus)
Experience working with cross‑functional teams and external vendors
Strong analytical mindset; KPI/OKR ownership
Based in Berlin/Hamburg or willing to be hybrid
Experience scaling B2B platforms
Experience in management consulting