Business Unit Lead – Loyalty Program (Automotive Aftermarket)

About the Role

As the Business Unit Lead, you own the strategic, operational, and financial success of AHEAD’s fast‑growing loyalty platform for workshops in the automotive aftermarket. You ensure that marketing, product, sales, and technology operate as a well‑aligned unit to drive customer value and maintain our ambitious growth trajectory.

Your mission: Shape Europe’s leading loyalty program, driving a long‑term vision to welcome an extensive network of workshops onto our platform.

Responsibilities

Business & P&L Ownership

• Full responsibility for the BU P&L: revenue, costs, marketing budget, profitability

• Defining, monitoring, and achieving KPIs & OKRs (e.g., user growth, engagement, redemption, partner revenue)

• Ownership of business planning, forecasting, and annual budget cycles

Strategy & Roadmap

• Develop and steer the strategy for enhancing and expanding the loyalty program

• Prioritize initiatives, allocate resources, and make final BU decisions

• Lead annual roadmap creation (product, marketing, integrations, rewards)

Operational Leadership

• Run BU ceremonies (Jour Fixe, KPI reviews, sprint reviews)

• Ensure smooth collaboration across Marketing, Product, Data/Tech, Sales, and external agencies

• Oversee operational processes and execution for marketing campaigns, partner operations, marketplace & reward systems

Partner & Stakeholder Management

• Manage external partners, vendors, and service providers (especially loyalty program operators)

• Ensure transparent communication with managing directors and key internal stakeholders

Market & Product Development

• Monitor automotive aftermarket trends

• Identify new loyalty mechanics, reward structures, or partnership opportunities

• Lead future loyalty program redesign/development (planned for next year)

Requirements

Must‑have

• 5–6+ years in business leadership, strategy, consulting, loyalty, or marketplace operations

• Strong experience managing P&L, budgets, and financial performance

• Experience with loyalty programs (automotive aftermarket = strong plus)

• Experience working with cross‑functional teams and external vendors

• Strong analytical mindset; KPI/OKR ownership

• Excellent stakeholder communication skills

• German C1, English fluent

• Based in Berlin/Hamburg or willing to be hybrid

Nice‑to‑have

• Automotive aftermarket expertise

• Experience scaling B2B platforms

• Experience in management consulting