Business Unit Lead – Loyalty Program

Job description

About the Role

As the Business Unit Lead (f/m/d), you own the strategic, operational, and financial success of AHEAD's fast‑growing loyalty platform for workshops in the automotive aftermarket. You ensure that marketing, product, sales, and technology operate as a well‑aligned unit to drive customer value and maintain our ambitious growth trajectory.

Your mission: Shape Europe's leading loyalty program, driving a long-term vision to welcome an extensive network of workshops onto our platform.

Responsibilities and your impact:

• Full responsibility for the business unit with profit and loss revenue, costs, marketing budget, resource allocation and profitability

• Defining, monitoring, and achieving KPIs & OKRs (e.g., user growth, engagement, redemption, partner revenue)

• Full ownership of business planning, strategy and forecasting with global stakeholders within complex environments

• Create, scale and own a global loyalty program and its structure and business model

• Lead annual roadmap creation (product, marketing, integrations, rewards)

• Ensure smooth collaboration across Marketing, Product, Data/Tech, Sales and external agencies, vendors and loyalty program operators

• Oversee operational processes and execution for marketing campaigns, partner operations, marketplace & reward systems

• Identify new loyalty mechanics, reward structures, or partnership opportunities

• Lead and successfully enable other team members for our future loyalty program redesign/development

Job requirements

Requirements:

Must‑have

• 5–6+ years in business leadership, strategy, consulting, loyalty, or marketplace operations

• Strong experience managing Profit&Loss, budgets and financial performance

• Experience with loyalty programs (automotive aftermarket = strong plus)

• You know how to collaborate in harmony with cross‑functional teams, external vendors and shine with good communication

• Your strong analytical mindset will help you navigate and own KPI's/OKR's

• German on a C1 level, Fluency in English

• Based in Berlin/Hamburg or willing to be onsite in a hybrid setting

Nice‑to‑have

• Automotive aftermarket expertise

• Experience scaling B2B platforms

All done

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