Chief Brand

Stellenbeschreibung:

About The Client
Our client is an international B2B provider in the fintech and payments industry. The portfolio includes acquiring, processing and white-label gateway solutions, digital banking products, and new initiatives in digital finance. The company operates across global markets and is actively investing in brand and marketing development on an international scale.

Role Overview
You will be responsible for building brand architecture, defining positioning, and developing marketing that directly drives business growth. The main focus is to create a global strategy, lead branding and rebranding projects, and support go-to-market initiatives for new products.

Key Responsibilities

Develop and implement a global brand and marketing strategy
Define brand architecture and positioning across international markets
Build go-to-market strategies for new products
Oversee branding and rebranding projects in collaboration with agencies
Develop visual identity and communication strategy
Segment target audiences and create relevant marketing messages
Manage relationships with agencies and external partners
Work closely with sales and product teams to support business objectives
Establish marketing KPIs and ensure performance tracking
Build and develop the marketing team

Requirements & Experience

5+ years of experience in brand strategy and global marketing (B2B / fintech / tech)
Proven track record in launching, scaling, or transforming brands
Strong skills in strategic planning and brand architecture
Experience leading rebranding projects and working with agencies
Deep understanding of the B2B model and corporate sales

Key Soft Skills