Chief Growth & Marketing Officer

JD&Co WorkFromHome

Stellenbeschreibung:

Chief Growth & Marketing Officer (International DTC brand)

Location - Hybrid. Ideally based in the UK or Europe, with regular time spent in Dubai alongside the Founder and broader team. Flexibility exists for exceptional candidates.

About the job

Are you a senior growth & marketing leader who thinks in markets, customers and P&Ls – not just channels and campaigns? Do you know how to take a product with cult like love and turn it into a global, category-defining consumer brand, driven by sharp DTC economics and a world class growth engine?

Our client is a fast-scaling consumer health business with category-defining products, a fiercely loyal community and strong profitability across the GCC. They’re now gearing up for their next chapter: expanding across new markets (UK, Europe, US), deepening their ecosystem, and turning momentum into a durable, global growth story.

To do that, they’re hiring their first Chief Growth Officer – a senior business leader who will sit at the heart of the leadership team and own the growth and marketing agenda end to end.

This is not a head of acquisition or a Performance Marketing "Individual Contributor" role. This is a C-suite growth & marketing role, with full responsibility for brand, demand and DTC/ecommerce performance.

The Opportunity

You will be the most experienced commercial growth and marketing leader in the business, responsible for:

Setting and owning the growth and marketing strategy across markets, channels and products.
Turning strong product–market fit and brand love into disciplined, scalable DTC revenue and customer LTV.
Building the growth & marketing organisation – performance, lifecycle, content/creative, CRO, analytics.
Acting as a thought partner to the Founder, shaping decisions on where and how the brand grows next.

You will join a lean, entrepreneurial leadership team where your voice carries real weight in decisions on brand, growth, customer strategy, market entry and investment.

Ideal for someone who has:

Led multi-year growth journeys for consumer brands (ideally health, wellness, beauty or food) with a strong DTC/ecom core.
Held C-suite or VP-level ownership for growth/marketing/revenue with clear accountability for DTC revenue, CAC, LTV, AOV and contribution margins.
Built and led multi-disciplinary growth & marketing teams across performance media, lifecycle/CRM, CRO, onsite trading, content/creative and analytics.
Designed and run a growth operating model: growth rooms, test backlogs, experimentation sprints, performance reviews, planning & forecasting – all firmly anchored on DTC/ecom metrics.
Worked in omnichannel environments (DTC plus retail/distributors/partners), partnering with sales/commercial teams to drive demand and support sell-in/sell-through.
Partnered closely with Founders/CEOs and COOs – you drive demand, brand and economics; ops own supply chain, logistics and internal operations.
Presented confidently at board level, using data and customer insight to frame growth choices and investment decisions.

What You’ll Lead

Define and own the growth and marketing strategy across DTC and partner channels.
Set clear objectives for awareness, acquisition, conversion, retention and customer value across priority markets.

DTC & Ecommerce Performance

Own DTC performance: traffic, conversion, AOV, repeat, subscription and overall LTV.
Lead performance media, onsite trading, CRO (LPs, PDPs, offers) and experimentation, working with product/tech where needed.

Brand, Content & Creators

Shape the brand growth strategy – ensuring every campaign, piece of content and creator partnership ladders up to clear commercial outcomes.
Translate founder-led PR moments and partnerships into measurable reach, acquisition and retention.

Lifecycle, CRM & Customer Value

Build a sophisticated lifecycle engine: segmentation, journeys, triggers, win-back, loyalty, referral.
Lift repeat mix and LTV with a strong test‑and‑learn culture across email, SMS, in‑app and other owned channels.

Growth Organisation & Cadence (Marketing, not ops)

Build and lead a growth & marketing organisation , not a back‑office ops team.
Establish the rhythms that matter for growth: weekly growth forums, campaign reviews, test read‑outs, and DTC performance reviews.
Select and govern agencies (performance, creative, CRO, analytics) against clear growth outcomes.

Market Expansion

Turn GCC learnings into repeatable playbooks for UK/EU (and later US): positioning, offers, channels, creator strategies and launch calendars.
Partner with commercial/sales teams to support distributors and retail launches with data‑driven GTM plans and post‑launch optimisation.

Founder & Board Partnership

Act as a key sparring partner to the Founder on brand, growth, markets and funding narrative.
Shape the growth story for investors and the board, with clear metrics, milestones and upside scenarios.

About You

You are a business leader of growth & marketing, not a channel specialist.

You’ve operated at C‑suite / VP level, owning brand, demand and DTC performance, and you’re comfortable being "the adult in the room" on everything to do with customers, growth and commercial return from marketing.

You bring:

High commercial and customer IQ – you instinctively connect brand, demand and economics.
Gravitas and presence – you can lead peers, coach senior talent and influence boards.
A low‑ego, collaborative style – you respect what the Founder has built and know how to amplify it.
The ability to create focus and cadence for growth teams, without straying into operations or back‑office ownership.

Compensation

Competitive C‑suite package: base salary, bonus and equity.

Interested?

If you’re excited by the chance to take a profitable, high‑potential consumer health brand and scale it into a global, category‑defining DTC/ecom force, I’d love a confidential conversation.

Please DM me or email

We’re committed to championing diversity and inclusion and challenging unconscious bias throughout every search.