Commercial Marketing Manager

About the job Commercial Marketing Manager

Commercial Marketing Manager
Location: Fully Remote
Type: Full-time
Start Date: Immediate

About the Role
We are partnering with a forward-thinking organisation dedicated to advancing the blockchain ecosystem. This role is perfect for a dynamic and commercially driven Marketing Manager with a passion for emerging technologies and a knack for developing effective growth strategies. Youll play a pivotal role in market research, lead generation, client acquisition, and strategic planning while championing the organisations tools and services to a global audience.

Key Responsibilities

Market Research & Analysis:

• Conduct detailed research to identify market trends, customer needs, and opportunities in the blockchain and emerging technology sectors.
• Analyse competitor activities and assess potential markets for expansion.

Lead Generation:

• Develop innovative strategies for lead generation across digital marketing, social media, networking events, and industry conferences.
• Qualify leads to ensure alignment with the companys ideal client profile and maximise conversion potential.

Client Engagement & Acquisition:

• Engage prospective clients through outreach campaigns, tailored pitches, and presentations that address specific challenges in emerging technologies.
• Highlight the organisations offerings as solutions to key industry risks and opportunities.
• Work closely with product teams to provide market feedback, driving improvements and ensuring competitive positioning of solutions.
• Stay updated on advancements in technology and risk management to align products with market demands.

Relationship Management:

• Cultivate and maintain strong relationships with existing clients, ensuring satisfaction and identifying opportunities for upselling or cross-selling.
• Act as a trusted advisor, providing insights and solutions that enhance customer value.

Strategic Planning:

• Contribute to the development of go-to-market (GTM) strategies and set sales targets in alignment with organisational goals.
• Continuously monitor and refine strategies based on market performance and evolving opportunities.

Advocacy & Education:

• Share expertise on blockchain technologies and emerging risks through blogs, whitepapers, and public speaking engagements.
• Champion the organisations role as a leader in technology risk management.

Collaboration & Performance Monitoring:

• Work cross-functionally with marketing, product development, and customer support teams to ensure seamless market penetration and customer satisfaction.
• Track performance metrics, prepare reports, and provide actionable insights for leadership.

Key Requirements

• Deep understanding of and enthusiasm for the blockchain industry.
• Proven experience with go-to-market strategies and lead generation.
• Strong client engagement, negotiation, and relationship management skills.
• Ability to collaborate with technical teams and provide market-driven feedback.
• Experience in strategic planning, sales performance monitoring, and reporting.
• Knowledge of industry regulations, ethical standards, and risk management practices in emerging technologies.
• Self-sufficient, capable of managing responsibilities independently with minimal team support.

Whats on Offer

• Be part of an innovative organisation at the forefront of blockchain and emerging technologies.
• Lead impactful projects with global reach in a fully remote environment.
• Enjoy a collaborative culture that values creativity, growth, and continuous improvement.

Application Process
To express interest, please submit your CV and a cover letter detailing your experience and vision for the role.