Communications Manager Fixed-Term Contract (Maternity Cover 12 months) (m/w/d)

Communications Manager Fixed-Term Contract (Maternity Cover 12 months) (m/w/d)

Berlin

Befristet

ic! berlin is seeking an experienced Communications Manager to join our Global Marketing Team, to support the execution of the brand’s global communications and PR activities during a maternity cover period. The role focuses on managing media relationships, coordinating PR initiatives, events, and supporting brand communication projects across consumer, trade, and partner channels.

Working closely with internal teams and external partners, the Communications Manager will contribute to strengthening ic! berlin’s brand visibility across fashion, lifestyle, design, and optical industry media while ensuring consistent and high-quality brand communication across markets.

Key Responsibilities

• Support the development and execution of the brand’s communications and PR strategy.
• Manage relationships with external PR agencies as well as key consumer lifestyle, fashion, and optical trade media.
• Develop, write, and distribute press materials, product news, and editorial content while maintaining strong relationships with journalists and editors.
• Monitor industry, fashion, design, and retail trends to identify relevant communication opportunities, product seeding initiatives, and media collaborations.
• Prepare and coordinate monthly reporting on press and media coverage for internal stakeholders.

Brand & Marketing Communications

• Support the planning and execution of brand events, product launches, and communication initiatives across digital and physical platforms.
• Collaborate closely with marketing, sales, and product teams to ensure consistent brand messaging across markets.
• Oversee B2B communication channels within the parent company structure, including newsletters, partner communications, and coordination with sales teams, subsidiaries, and distribution partners.

Digital & Website Communication

• Support the website redesign initiative by contributing to the definition of content structure and user journeys for both consumer and B2B audiences.
• Coordinate the development of website copy and editorial content in alignment with brand messaging.
• Manage communication with the website development agency and support the ongoing review and optimization of website content.

Qualifications & Experience

• Minimum of 3 years of professional experience in PR, communications, or brand marketing.
• Experience within a communications agency or a premium consumer, fashion, design, or lifestyle brand is highly desirable.
• Strong experience in media relations and managing relationships with journalists, editors, and PR partners.
• Proven ability to independently manage communication projects and coordinate multiple internal and external stakeholders.
• Fluent, both in German and English.
• Excellent writing and editing skills with a strong sense for tone, messaging, and brand voice.
• Experience working in an international business environment.
• Strong organizational and project management skills with the ability to manage multiple priorities.

Benefits

• Increasing annual leave based on length of service
• Leased bike? No problem! Bikeleasing.de
• Annual company events, including a summer party and Christmas party
• We also have the obligatory fruit basket—and vanilla coffee!

Fragen?

If you have any questions, please feel free to contact the Human Resources department at We can only consider applications submitted through our careers page.