Content Manager - Retail

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About SumUp
We believe in the everyday hero — those who have the courage to follow their passion and the determination to realise their dreams. Small business owners are at the heart of everything we do. That’s why we’re creating powerful, easy‑to‑use financial solutions to help them run their businesses with confidence.

Team description
You’ll be part of SumUp’s Marketing Development team , focusing on driving growth through our Retail and Partnerships acquisition channels. This team leads marketing initiatives that drive merchant acquisition and partner engagement through new product launches and innovative campaigns with clear, high‑quality, compelling content across all assets, including retail packaging, POSM, co‑branded campaigns, and digital channels.

This role reports to the Marketing Development Lead and works cross‑functionally with Product Marketing, Trade Marketing, Business Development, Design, and Brand to create content that effectively connects our brand to merchants, retailers, and partners at every touchpoint. The position is a two‑year fixed‑term contract, with potential for extension.

What You’ll Do

• Own content planning and execution for SumUp’s Retail & Partnerships channels – across packaging, in‑store materials, Amazon listings, partner pages, and co‑branded campaigns.
• Develop and maintain messaging frameworks and narratives tailored to retail merchants, verticals, and partner audiences.
• Create retail packaging and in‑store content that communicates product value clearly and drives merchant conversion.
• Produce partner and co‑branded content, including landing pages, onboarding materials, integration content, and promotional assets.
• Manage Amazon channel content, crafting optimized listings, A+ content, and FAQs aligned with SEO and conversion best practices.
• Support event‑related communications, from booth messaging and flyers to follow‑up campaigns.
• Partner with Localization teams to ensure retail and partnership content is accurately adapted and consistent across markets.
• Collaborate with cross‑functional stakeholders to ensure alignment across all content initiatives and touchpoints.

You’ll Be Great for This Role If

• 3–6 years of experience in retail content, B2B content, content strategy, or partner marketing, ideally in FMCG, consumer electronics, or e‑commerce.
• Strong copywriting skills for retail and digital channels, balancing creativity with commercial impact.
• Experience with marketplace environments, especially Amazon, and knowledge of optimizing listings for visibility and conversion.
• Ability to navigate co‑branding and partnership requirements, aligning multiple stakeholders and maintaining brand integrity.
• Organised, detail‑oriented, and proactive, able to manage several content projects simultaneously.
• Data‑informed and eager to use performance insights to improve content effectiveness.
• Native‑level English fluency and strong cross‑functional collaboration skills.

Why You Should Join SumUp

On a global level, you’ll work with the SumUp team on large‑scale fintech products used by millions of businesses worldwide. Values include diversity and inclusion, a corporate pension scheme, generous paid leave, annual L&D budget, virtual stock option programme, and additional benefits such as Urban Sports Club subsidy, a 1‑month sabbatical after 3 years of service, and more.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria to apply. This is only a guide; if you don’t tick every box, it it means you have room to learn and develop your career at SumUp.

Equal Employment Opportunity

SumUp is a proud EEO employer. We are committed to building a safe, respectful, and diverse workplace where everyone can thrive. We do not accept unsolicited resumes from any source other than directly from a candidate.

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