Content Marketing Specialist Italy (m/w/d) 80-100 % position, liminted for 18 months

At CEWE, we create spaces where creativity meets technology and emotionally engaging products shape our everyday lives. We stand for team spirit, innovation, and sustainability – values firmly anchored in our corporate culture. Diversity and mutual respect are not just words for us, but a lived reality. We welcome and encourage individual perspectives, reject all forms of discrimination, and actively promote an inclusive work environment – for a community that inspires, supports, and excites.

Aufgaben

Join a growing, agile team with exciting projects in the Italian market, backed by a large multinational that offers tools, best practices and international expertise, and enjoy real ownership of Content Marketing with clear goals and plenty of room to test, learn and grow.

Our Content Marketing Specialist

Will manage and strengthen CEWE Italia's online presence, contributing to brand awareness and supporting digital performance. The role combines activities in content marketing for e-commerce, SEO, care/management adaptation of textual materials, in close collaboration with the digital, creative, and international teams.

This is a cross‑functional role, and the candidate is not expected to be an expert in every area: support will be provided by specialized internal teams (SEO/SEA, CRM, creative) and external agencies.

Main activities

• Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience.
• Creative writing and copywriting: Writing blog articles and creating content, including translations from English/German into Italian, for communication channels (social media, website, product creation software and apps, photo stations). Also adapting content to the company's tone of voice and the needs of the Italian audience.
• Newsletters: Organizing the editorial calendar, planning, writing and sending newsletters.
• Support for special projects: Collaboration in the organization and communication of photo competitions and exhibitions in Italy, promoting CEWE's photo culture.
• International teamwork: Interaction with European teams and coordination of activities in various areas (e.g. sustainability).

Profil

• Experience: 2–3 years experience in content marketing, digital copywriting.
• CMS platforms: Basic skills (e.g. WordPress, Typo3, etc.).
• SEO tools: Experience with Google Search Console, Sistrix, SEMrush, Ahrefs or similar is preferred.
• E‑mail marketing/newsletter: Basic skills in email marketing/newsletters (e.g. Mailchimp, Salesforce or dedicated platforms).
• Social networks: Knowledge of the main social networks (Facebook, Instagram, LinkedIn) and editorial logic.
• Communication: Native Italian speaker with excellent writing skills, strong English (written & spoken), and ideally some knowledge of German.
• Your method: Autonomous, quick learner, accurate and reliable with deadlines, flexible, solutions‑oriented, and enjoys collaborating with creative, content, digital teams and external agencies.

Wir bieten

Flexibility & Work‑Life Balance: Flexible working hours, mobile working up to 60% (depending on position), and 30 vacation days.

Financial Benefits: Company pension scheme, employee stock ownership plan, employee discounts, etc.

Extensive Development Opportunities: Diverse range of seminars, training courses, and individual development opportunities for professional and personal growth.

Innovative & Open Corporate Culture with a Strong Team Spirit: Structured onboarding and annual highlights such as our summer party.

Diversity & Responsibility: Commitment to diversity, inclusion, and sustainability.

Family‑Friendly Employer.

Comprehensive Health and Wellness Programs: Bicycle leasing, psychosocial counseling, mobile massages, and more.

Modern Work Environment: State‑of‑the‑art equipment, height‑adjustable desks, and a company restaurant for shared lunch breaks.

Important note

Please be advised that a valid work permit for Germany is required for non‑EU citizens. Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.