Country Sales Manager (Europe)

About the Role

As a Country Sales Manager at xTool, you will drive national sales strategy within your assigned European country, focusing on four core channels: tools (e.g., Leroy Merlin) , major 3C electronics (e.g., MediaMarkt, Fnac) , contact in crafts/hobbyist creators in a plus . You will expand Xtool’s market presence by leveraging partnerships with specialty retailers, DIY communities, and artisan networks.

Key Responsibilities

• National Channel Strategy
  • Develop and execute country-specific sales plans for tool chains , 3C retailers , and crafts/hobbyist distributors .
  • Identify growth opportunities through market analysis, tailoring approaches for DIY communities (e.g., workshop suppliers) and artisan markets.
• Key Account Management
  • Lead relationships with national accounts in strategic channels, ensuring product visibility and sales growth.
  • Negotiate contracts and collaborate with merchandising teams to optimize in-store and online performance.
• New Business Development
  • Prospect and onboard distributors/resellers specializing in DIY tools, maker materials, or handicraft supplies.
  • Design channel programs to address unique needs of Maker/craft segments, driving engagement and sell‑through.
• Cross-functional Leadership
  • Coordinate with marketing and product teams to align strategies with local DIY/Maker trends.
  • Represent Xtool at trade fairs, maker expos, and craft industry events.

Qualifications & Experience

• 3+ years in national sales, with experience in tools , 3C electronics . Contact in crafts/hobbyist channels is a plus .
• Strong understanding of local DIY/Maker community dynamics and distributor landscapes.
• Proficiency in English and the local language; additional European languages are a plus.
• Excellent negotiation, communication, and analytical skills.

Why Join Us?

• Lead Xtool’s expansion into emerging hi-tech, DIY/Maker and crafts segments.
• Competitive compensation with performance-based incentives.