Creative Strategist (Performance)- All Genders

Creative Strategist (Performance) - All Genders

We are looking for a talented Creative Strategist to lead the performance of our paid social channels, primarily Meta and TikTok. You will translate product advantages and audience insights into engaging, conversion‑focused video creatives, manage testing, and collaborate closely with copy, video, media buying, and the founders.

Responsibilities

• Develop high‑impact, performance‑oriented concepts for Meta, TikTok & other paid channels.
• Structure creatives around psychological triggers (Hook, Problem, Agitate, Solution, CTA).
• Translate use‑cases and product USPs into entertaining and sales‑oriented video concepts.
• Write video concepts and scripts for UGC, creator ads, founder spots, or VO reels.
• Translate scripts into briefings for in‑house creators or external partners.
• Collaborate with the performance team to analyze Hook Rate, Hold Rate, CTR, ROAS.
• Derive data‑driven learnings and develop next‑iteration creatives.
• Test hypotheses, formats, hooks, CTA types in a structured, fast, and clean manner.
• Stay on top of TikTok, Meta, YouTube trends and platform mechanics.

Qualifications

• 3+ years experience in creative strategy, content marketing or paid social creative.
• Track record of successful ads in a consumer‑facing environment (ideally D2C food).
• Strong copy & concept skills for social video (Meta, TikTok, YouTube Shorts).
• Comfortable with creative metrics (Hook Rate, Hold Rate, CTR, CPM, ROAS).
• Excellent sense of language, tempo, timing & platform mechanics.
• Structured work style, high autonomy, speed without chaos.
• Fluent in German & English.

Benefits

• Hypergrowth environment offering creative freedom and measurable impact.
• Central Hamburg office with fast‑lane facilities, snacks, drinks, ping‑pong.
• Dog‑friendly workplace.
• Talented, international and ambitious team.
• Career development through cross‑functional projects and steep learning curve.
• Competitive salary with role‑based bonuses.
• Monthly €50 budget for personal use.
• 28 vacation days plus extra days on Christmas Eve & New Year’s Eve.
• Regular after‑work hangouts and annual team off‑sites.

Remote Options

This role is based in Hamburg and offers up to 2 remote days per week. You can also work from abroad for agreed periods.

How to Apply

1. Send us your resume and a short paragraph on why you want to join ahead.
2. We’ll reach out for an initial chat.
3. You’ll receive a small task to show your approach.
4. In the next conversation, you’ll meet the team; if both parties agree, you’ll start!

Contact

Have questions? Reach out to

Disclaimer

At ahead we value who you are – not your gender, age, origin, or background. We believe diverse teams create better products and welcome applications from people with varying perspectives.

About us

We reinvent classic snacks and drinks with a healthier twist, aiming to make low‑sugar the new standard.