Creative Strategist - Performance Marketing (m/f/d)

Overview

At FORMEL SKIN, we’re at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We’ve raised €30 million in Germany’s largest health tech Series A round and have supported the delivery of over one million treatments to our patients. Based in Berlin, we’re a dynamic team with experience from successful health and consumer tech ventures, and we’re expanding our reach and impact.

We’re looking for a deeply curious and analytical Creative Strategist (m/f/d) to be the brains behind our performance creative. You will connect data and ideas, uncover insights in campaign performance, and translate them into powerful concepts for future ads. You’ll work in our ad platforms and analytics dashboards to understand the “why” behind what works and write briefs that fuel our growth engine.

This is a chance to move beyond guesswork and become a true creative scientist. You’ll rely on both data and taste to develop winning formulas and see the direct impact of your insights on the company’s bottom line. You will collaborate with world-class channel managers and creatives in a high-velocity testing environment where learning and iteration are paramount.

What you’ll do

• Analyse creative performance data – Conduct regular, in-depth analysis of our advertising creative across all performance channels to identify trends, top performers, and areas for improvement.
• Develop data-informed creative hypotheses – Formulate clear, testable hypotheses based on your analysis.
• Write compelling creative briefs – Translate your hypotheses and insights into concise, inspiring, and data-rich briefs for internal and external creative partners.
• Manage the creative feedback loop – Own the process of analysing test results and systematically sharing learnings with the creative and marketing teams to inform the next cycle of iteration.
• Conduct competitor and market research – Be the team’s expert on the competitive landscape, constantly monitoring for new creative trends, angles, and formats that we can adapt and test.
• Partner with channel managers – Work as a strategic partner to paid social and search managers, providing them with a steady stream of creative insights to improve their channel performance.

Who you are

• 6+ years of experience in a creative strategy, media buying, or performance marketing role where you were responsible for analysing ad creative performance.
• Fluent in German and English.
• An exceptional analytical thinker who can turn a spreadsheet of ad results into a compelling story and actionable insights.
• Highly proficient with native ad platforms (especially Meta Ads Manager and TikTok Ads Manager) and analytics tools (e.g. Google Analytics, Looker).
• A natural-born problem solver, driven by curiosity to understand why some creative works and other creative fails.
• An excellent communicator who can translate complex data into a simple, clear, and persuasive narrative for creative- and data-minded stakeholders.
• A bridge-builder between analytical and creative minds, earning the trust of both through rigor and insight.
• Extremely organised and able to manage multiple projects and data streams in a fast-paced, high-performance environment.

Why work with us?

• Drive the impact of our advertising creative at FORMEL SKIN – as Creative Strategist you’ll analyse performance, generate data-driven hypotheses, and turn insights into compelling briefs. You’ll guide iteration, track trends, and partner with channel teams to optimise campaigns—helping a fast-moving team redefine digital dermatology and deliver treatments that truly reach patients.
• Benefits to perfectly fit you: every candidate is unique, and we’re dedicated to supporting your needs and aspirations. We offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a professional development budget, flexible working hours, and a remote work allowance.
• Building a great team together: at FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you’re passionate about collaborating with like-minded individuals, you’ll appreciate our approach, including regular company events, a team event budget, and bonuses for employee referrals.