CRM Automation & Lifecycle Manager (m/f/d)

Are you a CRM professional with a passion for data-driven marketing automation and creating an exceptional customer journey? Do you love diving into data, understanding its potential, and translating technical possibilities into concrete, high-performing campaigns? Then we're looking for you!

As a CRM Automation & Lifecycle Manager (m/f/d) , you'll be a key player in our team. Your goal: to leverage data insights to increase Customer Lifetime Value (CLV) and delight our customers through highly relevant and personalized communication.

Your responsibilities

• Strategize & Execute Lifecycle Campaigns: Design, implement, and optimize multi-channel automated lifecycle campaigns. You translate data availability and segmentation logic into actionable CRM strategies, owning the full lifecycle journey across email and push communications
• Analyze & Optimize Performance: Analyze lifecycle performance and automation KPIs to identify growth opportunities, bottlenecks, and scaling pain points. You leverage data to trigger automation flows, monitor key CRM metrics, and derive actionable insights through weekly performance tracking and leading A/B tests to continuously refine and maximize the impact of all CRM communications
• Enhance Mobile Engagement: Analyze and strategically develop our mobile customer communication, focusing on trigger logic, performance, and optimizing the user experience through effective content governance and frequency capping.
• Deep Dive into Data & Technology: Proactively explore our customer data to understand how it can be used to create more personalized and effective campaigns and leverage new technical opportunities
• Explore AI-Driven Opportunities: Actively identify and evaluate opportunities to integrate AI and machine learning into CRM processes, campaign optimization, and personalization efforts to drive efficiency and enhance customer relevance
• Collaborate & Innovate: Work closely with our Data, MarTech and Product Teams and your CRM team peers to ensure seamless execution and align initiatives

Your profile

• At least 2-3 years of professional experience in CRM, Marketing Automation, or Loyalty Marketing ideally in an e-commerce environment
• A passion for tech topics and enthusiasm in exploring and mastering new tools and platforms
  A strong understanding of SQL, data flows, and segmentation logic is essential
• Proficient experience with an email service provider (ideally Emarsys), experience with personalization tools (e.g. Dynamic Yield) are a plus
• Strong analytical thinking and a data-driven mindset; you love interpreting numbers, understanding complex data structures, and deriving actionable insights.
• Practical experience in conceiving and conducting A/B tests
• Deep understanding of Customer Journeys and Lifecycle Marketing and an empathic mindset to understand our customer needs at a certain lifestage
• Good experience in stakeholder management or working in cross-functional teams combined with strong communication skills
• You are a team player with enthusiasm and commitment
• Fluency in English is required; German language skills are a plus

What we offer you

Your impact

• The chance to make an impact in a highly motivated team of professionals
• An open-minded culture ready to incorporate new and creative ideas

Your growth

• Extensive learning opportunities from our home24 academy and external partners
• Room for growth and development within your role through regular feedback rounds

Your path

• Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays
• The possibility to work up to two months per year within Germany or from an EU country
• The opportunity to take up to 30 days paid vacation each year to unwind and recharge
• City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

Your second home

• International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee
• Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations
• You want to learn more about our home24 company culture and what it is like to be a Homie? Follow @teamhome24 on Instagram

If you want to become part of a thrilling success story – we are looking forward to your application. Please send us your application with your salary expectations and the earliest possible starting date via our career site.

Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24

You can find all job offers on our career site!

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Nadine Scharf

We are home24, one of the leading home & living e-commerce platforms in continental Europe. We are currently active in seven countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.