CRM Lead (m/f/d)

About Redcare Pharmacy

As Europe's leading online pharmacy, Redcare Pharmacy is driven by our dedicated teams and the latest innovations. We strive to create a pleasant and collaborative working environment in which every employee feels comfortable and is happy to contribute to our vision: "Until every human has their health". If you are looking for a meaningful career that matches your values, join our team and start your #Redcareer today.

Job Description

You are a Lead CRM Manager within our CRM Department for Belgium . You drive the CRM strategy for the Belgian market, with a focus on personalization , automation , and data-driven customer engagement . You work closely with cross‑functional teams to optimize the customer journey , implement impactful CRM initiatives , and contribute to sustainable growth and commercial success at Redcare Pharmacy .

About Your Tasks

• You take responsibility for the existing customer strategy and its development potential for the Belgium market, with a focus on personalization and automation.
• You are responsible for achieving revenue targets, planning advertising budgets, and implementing CRM measures in Belgium.
• You keep an eye on the holistic customer journey across all marketing channels.
• You plan email, push and print activities, as well as campaigns and promotions.
• You ensure regular KPI monitoring and reporting – especially regarding activation rates, repurchase rates, average basket values across different customer segments and channel KPIs.
• You define and optimize cross‑departmental processes.

Qualifications

About You

• You have several years of CRM experience in a fast‑paced e‑commerce environment and have also gained initial leadership experience.
• You value customer centricity and place the customer at the heart of your decisions.
• You enjoy analytical work and stand out through a conceptual, structured, and solution‑oriented way of working.
• You have experience working with ESP tools and a CDP, and you are also familiar with print marketing activities.
• You are fluent in English and either Dutch, French and German are a plus.

Additional Information

About Your Benefits

• Remote space: For our remote working employees we grant you €500.00 to set up your office space from home. To create an environment for you and how you work best.
• Anchor days: As per your remote contract there will be some occasions to travel to office for anchor days, this is fully reimbursed including any travelling costs or hotel expenses.
• Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
• Personal development: Grow! We support and encourage your individual development through various in‑and external trainings.
• Vacation: 30 days paid vacation per annum and the option to take unpaid vacation of up to 10 days to those who have been employed with us for more than one year.