CRM Specialist (m/f/d) – B2C (DACH)

Overview

Open up new horizons with Hurtigruten – also in CRM. As one of the world’s leading providers of sea voyages and authentic Norway experiences, we are looking for a committed professional to help us build strong customer relationships – data-driven, personalised, and with measurable impact. As part of the global CRM team, you’ll play a key role in delivering high quality campaigns for the DACH market that drive engagement and revenue.

You’re passionate about CRM enjoy getting hands on, building campaigns, testing ideas and using data to continuously improve performance. You take ownership, move quickly, and love seeing the direct impact of your work.

Your role with us

In this role, you will be part of the Global CRM team, with a close link to the local marketing team in Hamburg, owning the execution and optimisation of CRM and direct marketing activities for the DACH market. You will combine hands on campaign delivery with data driven optimisation, helping to drive customer value and revenue growth.

• You will act as the key CRM expert for the DACH market within the global framework, ensuring local campaigns are delivered to a high standard while benefiting from global tools, insights and best practice
• You develop and execute the DACH CRM approach for print mailings and email as part of integrated B2C marketing campaigns to meet agreed objectives
• You create and manage the direct marketing plan across print and digital channels in line with local priorities and global CRM framework
• You design, build, test, and optimize email campaigns and automated email journeys using Taxi for Email and Salesforce Marketing Cloud for the DACH market
• Support the development and optimisation of automated lifecycle journeys
• Apply segmentation, targeting and personalisation to improve campaign performance
• Ensure campaigns meet high standards of quality, accuracy and compliance (GDPR)
• Contribute to continuous improvement of CRM processes, tools and ways of working
• You analyse campaign performance and customer data to derive actionable insights to continuously improve campaign effectiveness
• You support the end-to-end execution of lead generation campaigns, collaborating with internal teams and external partners
• You collaborate with stakeholders to develop partnerships for new customer acquisition and campaign delivery
• You execute A/B testing to optimise campaign performance including messaging, targeting and personalisation
• In addition to your clear CRM focus, you support other marketing initiatives when needed and contribute flexibly to DACH cross-team projects

Qualifications

• At least 3-5 years of relevant experience in CRM and email marketing for the German market
• Hands on experience with Salesforce Marketing Cloud (or comparable systems)
• Experience with email production and QA tools such as Taxi for Email and Mail Gun
• Basic knowledge of HTML and/or AMPscript is desirable
• Experience working with data segmentation and campaign performance analysis
• A strong sales-oriented mindset and writing style – you know how messaging drives impact
• Strategic thinking combined with a high affinity for numbers and analysis
• A structured, self-driven way of working and a hands-on mentality
• Team spirit, creativity, and a strong service mindset
• Experience in the tourism industry, ideally within the cruise segment
• Knowledge of German data protection and travel law
• Native-level German and very good English skills

What We Offer

• Full coverage of the Germany Ticket (Deutschlandticket) by Hurtigruten
• Attractive company pension scheme and a generous meal allowance
• Hybrid working model (up to 2 days per week of remote work possible)
• Attractive employee rates on Hurtigruten ships
• Employer‑funded DRV Travel Industry Card
• 28 days of annual leave plus additional time off on 24 and 31 December
• Modern office located in the heart of Hamburg
• Complimentary drinks, coffee, and fresh fruit