CRO manager

About this opportunity

CRO Manager (m/f/x)

At betterbusiness , our goal is to amplify the impact of meaningful companies by providing the best performance-based customer acquisition solution on the market – powered by AI and machine learning.

The CRO Manager is responsible for reducing our acquisition costs, increasing our conversion rates, and driving revenue growth per user. This includes optimizing our own portals and landing pages as well as those of our partners – across international markets and multiple product verticals.

You will work closely with our partner management, product, and operations teams to optimize value propositions, product positioning, landing pages, personalization, and overall content structure. This role offers a unique opportunity to make a significant contribution to the rapid growth of betterbusiness and our partners.

What You Will Do

Your daily responsibilities are divided into strategic and operational tasks.

Strategic responsibilities

• Develop and implement a robust methodology for testing and data analysis to support informed decision-making.
• Take ownership of the testing roadmap, ensuring alignment with business goals and priorities.
• Communicate insights and testing results to relevant teams to support product development and strategy.

Operational responsibilities

• Design experiments aligned with strategic objectives that generate actionable insights.
• Execute prioritized experiments based on business impact and resource allocation.
• Analyze conversion and close rates across channels and segments.
• Manage and maintain testing documentation.

Business Impact (KPIs)

• Conversion rates
• Return on Investment (ROI)
• Revenue per user

Who You Are

• Strong ability to interpret and analyze data for decision-making.
• Experience with user research across different markets to analyze user behavior and preferences.
• Psychological understanding of user and consumer behavior in international markets.
• Knowledge of statistical analysis methods to derive meaningful insights from data.
• Creative thinking in designing experiments and generating innovative solutions.
• Experience with marketing platforms and tools such as Tableau, A/B testing tools (e.g., Optimizely), Google Analytics, and Google Ads Manager is a plus.
• Strong communication and teamwork skills.
• Critical thinking and problem-solving abilities.
• Native or near-native German proficiency, plus very good English skills.
• High self-motivation and enthusiasm for working in a fast-paced, international team.

Benefits

• No 9-to-5: We measure success by goals, not hours. Where possible, we aim to achieve them in just 5 working hours per day.
• Your favorite setup: You choose your preferred hardware and operating system – we provide everything you need.
• Agile work environment: We work with modern tools like Slack, Jira, G Suite, and use methods like OKRs and Scrum.
• Learning & development: Fixed budget for training, seminars, or conferences of your choice.
• Team retreats: Several times a year we organize inspiring team events.
• Responsibility for people & planet: Once a year we dedicate a team day to a social or sustainability project. In addition, we regularly donate part of our success to charitable organizations.

Hiring Process

At betterbusiness, we place great importance on who we hire. To maximize impact for our partners, we build high-performing teams. Our recruitment process consists of four stages:

• Application
• Initial interview (15–30 minutes) with the hiring manager
• Team interviews: three interviews of up to one hour each with the hiring manager and colleagues. Depending on the role, you may be asked to solve a problem and present your solution.
• Decision

Diversity & Inclusion

betterbusiness embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We strongly believe that the more inclusive we are, the better our work will be.

#J-18808-Ljbffr