CRO Product Owner (m/f/d)

Stellenbeschreibung:

Join to apply for the CRO Product Owner (m/f/d) role at We Love X

Are you passionate about turning insights into action and driving meaningful user experiences? We’re looking for a hands-on CRO Product Owner to lead the charge on optimizing our websites through data-driven experimentation.

In this role, you'll take ownership of the full A/B testing lifecycle—bringing fresh ideas to the table, executing impactful tests, analyzing results, and documenting learnings that fuel continuous improvement. You'll work side by side with designers, content writers and developers to uncover what works, what doesn’t, and why.

You’ll also contribute to competitor and funnel analysis, helping us better understand where users drop off and how we compare in the market. This is a great opportunity for someone who thrives on collaboration, loves digging into data, and enjoys seeing their work directly impact user journeys and business outcomes.

About the Job

This is what you'll do

Own the full A/B testing lifecycle: ideation, setup, execution, analysis, and documentation
Collaborate closely with design, content, and IT teams to implement test ideas efficiently
Write clear user stories and technical tasks for developers, with defined success criteria
Own and maintain the analytics setup across multiple websites
Perform funnel and competitor analysis to inform testing opportunities
Use web analytics tools to generate actionable insights and prioritize test ideas
Draw actionable insights from test results and create a library of documented learnings
Prioritize and run tests that contribute to conversion improvements and business growth

This is what you’ve got

Experience in Conversion Optimizaiton, digital experimentation, or performance marketing
Hands-on experience with A/B testing tools (e.g., Google Optimize, Optimizely) and tag management systems (e.g., Google Tag Manager, Matomo)
Strong understanding of web analytics and user behavior metrics
Analytical mindset with the ability to turn data into clear, testable ideas
Comfortable writing technical specs or user stories for development teams
Detail-oriented, conscientious, and confident in making decisions
Excellent collaboration and communication skills
Fluent in English; German is a plus

About us

We Love X is a leading force in the affiliate space, dedicated to ensuring that advertising always adds value. Starting as a SEA-focused company, we've expanded into broader PPC channels, TV advertising, and SEO.

As the world's largest affiliate in the dating market, we operate 200 websites across 12 languages, specializing in driving high-quality traffic and simplifying purchasing decisions with effective marketing funnels.

Driven and founderled, our bootstrapped and independent status allows us to innovate and quickly adapt to market needs. Join us in creating the super affiliate of tomorrow's dating industry.