Customer Marketing Manager

Your mission

In this role, you'll take an active lead in shaping the entire customer journey: you design and manage automated CRM flows, newsletter formats, and lifecycle campaigns that drive activation, reactivation, and long-term engagement. Through smart segmentation and data-driven personalization, you ensure highly relevant, cross-channel communication that resonates with our audiences.

Within campaign management, you take full end-to-end ownership— from strategic planning to multi-channel execution (email, in-app, push, social) and performance evaluation. Leveraging deep analytical insights, you develop optimization strategies that sustainably lift our conversion and retention rates.

As a key growth driver within our existing customer base, you systematically identify cross- and upselling opportunities and design initiatives to increase customer lifetime value. Working closely with Product, Data, our Content team, and Compliance, you ensure that all communication remains impactful, precise, and fully compliant within a regulated environment. At the same time, you introduce fresh ideas around automation, reporting, and personalization, helping to continuously advance and refine our CRM landscape.

Über die Smartbroker Gruppe

Your profile

• Experience: At least 3–5 years of professional experience in CRM, email or lifecycle marketing – ideally in the financial sector or in highly regulated markets.
• Expertise: Very good knowledge of CRM systems (e.g. Salesforce, Bloomreach, HubSpot, etc.), segmentation, automation and customer journey design.
• Analytical skills: You think in terms of KPIs and funnels – and translate data into actionable measures.
• Understanding of regulations: You are familiar with the requirements for customer communication in the financial environment and know how to achieve impact within the rules.
• Communication & creativity: You have a good sense of tone, storytelling and what really moves customers.
• Working style: You work in a structured, independent manner and proactively contribute ideas – with a passion for customer experiences and measurable results.

Benifits

Why us?

• Creative freedom: You will take responsibility for our existing customer marketing and actively help shape growth and customer loyalty.
• Flexible working: Hybrid model (at least 3 days / week in the Berlin office), modern tools and efficient processes.
• Further development: Budget for training, certifications and conferences – plus space for your own projects and tests.
• Team & culture: An ambitious team with a clear vision, short decision-making processes and a genuine hands‑on mentality.