Demand Generation & Growth Marketer (EMEA)

At parcelLab , we’re reshaping how the world’s leading brands manage the post-purchase experience.

Our post-purchase platform helps companies like John Lewis, Chico's, Yeti, AllSaints, and others transform every touchpoint into moments that drive customer engagement, build loyalty, and create customers for life.

We believe retailers deserve marketing that feels human, smart, and brave. As our new Demand Generation & Growth Marketer for EMEA , you’ll help us turn strategy into fully executed, data-driven, AI-powered campaigns — across every touchpoint that matters.

You’ll be the engine behind our go-to-market execution in the region: running ABM programs, orchestrating personalized outreach, owning events end-to-end, and keeping the marketing machine running with precision and creativity.

This is a role for a doer with brains – someone who thrives at the intersection of automation, storytelling, and GTM systems. We are looking for someone either in Germany or the UK.

What you’ll do

1. Campaign Execution (Core)

• Plan, execute, and manage multi-channel campaigns (paid, email, ABM, automation) from brief to reporting.
• Own all physical events in the region – from trade show booths to exclusive dinners and satellite events. You’ll manage everything from data collection to follow‑up.
• Run LinkedIn Ads, Google Ads, Influ2 and other paid campaigns and collaborate with SDRs for personalized follow‑ups.
• Launch and manage email and outreach workflows via HubSpot, Gong, and Clay.
• Drive ABM activations, direct mail, and gifting programs that make prospects remember us.

2. Marketing Automation & Tooling

• Build and maintain automation flows across Clay, HubSpot, Salesforce, and AI tools (N8N, Make, etc.).
• Ensure all campaigns are properly tracked via UTMs, pixels, and CRM sync.
• Keep our Notion marketing board fully aligned with deadlines, owners, and deliverables.
• Always scout new tools that push the boundaries of efficiency and creativity.

3. Content & Collaboration

• Partner closely with our designer and developer (both in-house) to brief and QA assets.
• Collaborate with the global Content team to align narratives across regions.
• Write short‑form copy for ads, emails, or event collateral when needed.

4. ABM & Sales Alignment

• Build and optimize ABM landing pages and personalized outreach flows.
• Partner with AEs on Tier 1 enterprise accounts, supporting deal acceleration with guerrilla‑style, personalized marketing ideas.

5. Reporting & Optimization

• Measure and report performance across channels, tracking how campaigns influence pipeline and deals.
• Continuously test, analyze, and optimize – from targeting to creative.
• Manage data hygiene, enrichment, and operational workflows to ensure flawless campaign execution.

What we’re looking for

• 3–5 years of hands‑on B2B SaaS marketing experience, ideally in demand gen, growth, or campaign roles.
  • Proven experience with HubSpot, Salesforce, and Clay (required).
  • Technical curiosity – you know what APIs do, can debug tracking issues, and understand HTML/CSS basics.
  • Familiarity with modern GTM tools like Influ2, 6Sense, Mutiny, Chili Piper, Clearbit, Demandbase, Gong, etc.
  • Strong project management skills and attention to detail.
  • Excellent written and verbal communication (English).
  • Naturally AI‑first – you experiment with AI tools daily to automate, create, and optimize.

Why join parcelLab

• You’ll join a passionate and collaborative global sales team with plenty of room to grow.
• Competitive salary + commission + benefits.
• Exposure to high‑growth accounts and verticals.
• A culture that values creativity, experimentation, and ownership.

Perks & Benefits