Demand Marketing Specialist

Join to apply for the Demand Marketing Specialist role at Invest in Finland .

We are looking for a driven and collaborative demand marketing specialist to join our global MarCom team. In this role, you’ll help shape our marketing engine across regions, working closely with sales to generate pipeline, strengthen our presence in key markets, and deliver targeted, data‑driven campaigns. You will drive B2B demand generation programs, develop targeted regional and segment‑based campaigns, and work together with our global Sales to ensure strong pipeline impact. Your work will include shaping and executing account‑based marketing initiatives, optimizing digital channels, and managing cimcorp.com, our marketing core. You will also contribute to refining our buyer and customer journey, helping us better connect with audiences worldwide both globally and regionally.

What You’ll Need To Succeed

• Solid B2B marketing experience, with at least 5 years in demand generation, ABM or related roles
• Strong understanding of digital environments, MarTech and data‑driven marketing
• Experience in lead generation and building strong sales collaboration
• Familiarity with segment‑based business models
• International experience and the ability to work across HQ and regional perspectives
• Excellent English proficiency, written and spoken
• Bachelor’s degree in marketing, business or a related field
• A hands‑on, developer mindset – you like to build, test and improve
• A collaborative, team‑oriented approach – not a lone‑wolf style
• U.S. market knowledge is an advantage

Location & ways of working: This role can be based in any of our regions, and remote work is possible.

Want to apply? We’d love to get to know you. A short video introduction is welcome, though not mandatory. Using AI tools during your application process is perfectly fine, but our recruitment focuses on learning who you truly are and whether we’re a great match.

If this sounds like your next step, send us your application by 18 January 2026 . If you have any questions about the role, please contact: Maarit Leppäaho,