Description: Senior Specialist Product Marketing - Special Lifting Solutions (f/m/d)

Stellenbeschreibung:

Senior Specialist Product Marketing – Special Lifting Solutions (f/m/d)

Posted – 5 days ago – be among the first 25 applicants.

Join to apply for the Senior Specialist Product Marketing – Special Lifting Solutions (f/m/d) role at PALFINGER Asia Pacific .

At PALFINGER, we have been lifting goods to a new level for over 90 years – with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,350 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER.

Role Overview

The Product Marketing team at PALFINGER is continuously growing to elevate our global market presence. To strengthen our team in Bergheim (Salzburg), we are looking for a driven, structured, and collaborative Product Marketer to lead global marketing activities for our Special Lifting Solutions business.

Your Responsibilities

Develop and implement global product marketing strategies that strengthen market positioning and drive business growth.
Coordinate go‑to‑market strategies together with Product Management, Sales & Service, and Marketing & Communication, ensuring consistency across hubs and regions.
Create compelling product positioning, value propositions, and messaging frameworks that address customer needs and differentiate PALFINGER in the market.
Lead global product launches, ensuring seamless handover to regional teams and supporting their local execution.
Manage projects and monitor results, ensuring activities are delivered on time, within budget, and with measurable business impact.

Your Qualifications

University degree in Marketing, Business, or a related field.
5+ years of experience in Product Marketing, Commercial Strategy, or Product Management in an industrial/B2B environment with proven expertise in product positioning, go‑to‑market strategy, and messaging development.
Strong project management skills and ability to work within a global marketing structure.
Excellent collaboration, communication, and problem‑solving abilities.
Fluent in English; additional languages are an advantage.

What We Offer

Flexible working hours with no core time and the possibility to work from home.
Further training and international career opportunities.
Corporate health management "PALfit".
Company restaurant with freshly prepared meals and a daily meal subsidy.
Job ticket for travel to and from PALFINGER.
Numerous employee discounts through Corporate Benefits.

Minimum yearly gross salary according to the Austrian metal industry collective agreement is EUR 52.197,04 based on full‑time employment. According to experience and qualification, we offer a market‑conforming overpayment.

Are you interested in the position and still have questions? Please do not hesitate to contact us.

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