Digital Content Creator / Social Media Manager - Freelance / Part-time

Description

The ideal candidate has a deep understanding of e-commerce in the fashion and jewelry sectors, knows how to captivate an audience with high-quality visual and editorial content, and is driven to build an engaged and loyal community.

Language requirement: Fluency in German is mandatory, with sufficient English speaking abilities to be able to communicate with our team.

A portfolio or examples of past work are required. 2-3 times a week and fully remote.

Responsibilities

• Content Strategy & Branding
• Develop a consistent editorial line aligned with MYKA’s brand (aesthetic, tone, values)
• Define key content themes: product features, behind-the-scenes, customer reviews, lifestyle inspiration, storytelling
• Propose an organic growth strategy
• Editorial calendar
• Posting frequency
• Optimal formats depending on goals (reach, engagement, conversions)
• Visual Content Creation
• Create professional, engaging visuals tailored for social media
• Stylized product photography
• Short videos (Reels, Stories, TikTok-style) showing the jewelry being worn, in detail, or within a branded context
• Informative carousels and simple animations
• Proficient in tools such as Canva, CapCut, Lightroom, Premiere Pro, or similar
• Copywriting & Publishing
• Write engaging captions tailored to the audience (storytelling, lifestyle, engagement)
• Include relevant hashtags and calls to action (CTAs)
• Schedule posts using Meta Business Suite or similar tools (Later, Buffer, etc.)
• Performance Monitoring & Community Management
• Track and analyze key performance indicators (reach, engagement rate, saves, clicks, follower growth, etc.)
• Provide regular performance reports with analysis and recommendations
• Actively manage comments, DMs, and tagged content to boost engagement and maintain brand voice
• Respond to community questions, messages, and comments in a timely, professional, and friendly manner
• Identify and flag user-generated content (UGC), relevant feedback, or customer concerns to the team

Requirements

• A portfolio or examples of past work are required
• Minimum 3 years of experience in digital content creation and social media management
• Mastery of Instagram formats (Reels, Stories, Carousels, etc.) and a solid grasp of platform algorithms
• Strong aesthetic sense and affinity with fashion, jewelry, luxury, or handcrafted products
• Creative, autonomous, meticulous, and well-organized
• Proficient with Canva, CapCut, Adobe Suite, or any other visual content creation tools