Digital Marketing CRM & Services Manager - Design Hotels

**Additional Information**
**Job Number**
**Job Category** Sales & Marketing
**Location** Design Hotels Berlin office, One Marriott Drive, Berlin, Germany, Germany, 10245VIEW ON MAP ( Full Time
**Located Remotely?** N
**Position Type**
Management
**Digital Marketing CRM & Services Manager (m/f/d) Berlin**
**In a nutshell**
Weu2019re looking for a motivated and analytical
**Digital Marketing CRM & Services Manager**
to join our Marketing team in Berlin.
This role is ideal for a digitally savvy individual with a strong interest in CRM, marketing automation, and client-focused digital marketing services. You will help strengthen Design Hotelsu2019 CRM performance while supporting our member hotels with high-quality digital marketing solutions that drive awareness, engagement, and conversion.
**Objective**
The Digital Marketing CRM & Services Manager will develop, execute, and optimize CRM strategies that enhance customer engagement across Design Hotelsu2122 channels. In addition, the role will support the sale, delivery, and management of digital marketing services for our member hotels u2014 ensuring consistent, data-driven, and brand-aligned execution.
Working closely with the broader Marketing and Account Management teams, you will translate data insights into effective campaigns, foster personalization, and help drive measurable results across digital touchpoints.
**Responsibilities**
**CRM and Email Marketing**
Review and continuously optimize CRM and email marketing strategies and execution
Manage customer segmentation to ensure precise targeting and relevant communication
Conduct ongoing consumer research to better understand customer behaviors and motivations
Build and refine personas to guide personalized communication and campaign design
Utilize relational data to create advanced customer segments based on booking behavior, frequency, and value
Collaborate with cross-functional teams to ensure data accuracy and enable enhanced personalization strategies
Conduct A/B testing and propose improvements for automation, personalization, and customer journeys
Monitor CRM KPIs and report on campaign performance with actionable insights
Support CRM-related requests and maintain continuity of campaign operations
**Digital Marketing Services for Member Hotels**
Support the promotion, delivery, and execution of digital marketing services for Design Hotelsu2122 member hotels
Advise clients on digital advertising, email marketing, and campaign strategies tailored to their objectives
Develop service proposals and assist in translating client needs into measurable marketing actions
Collaborate with account managers, brand, and creative teams to ensure timely and high-quality project delivery
Contribute to the departmentu2019s overall digital marketing goals and service excellence
**Experience & Mindset**
2+ yearsu2019 experience in digital marketing, CRM, or related roles
Proven knowledge in CRM systems, email marketing, campaign management, and automation workflows
Analytical thinker with experience using Google Analytics 4 and other reporting tools to evaluate performance
Experience in client advisory or sales-related work is a plus, ideally within hospitality or creative industries
Basic SQL knowledge is an advantage
Excellent organizational and project management skills
Proactive, solution-oriented, and comfortable collaborating across multiple teams
Strong communication skills and fluency in English (German is a plus)
**Perks & Benefits**
A great experience in the niche market of luxury boutique hotels
Hybrid mobile working options
Working in a motivated and international team from over 39 countries at the global Headquarters of Design Hotelsu2122
Great benefits at member hotels, brand partners and other employee discounts and special offers, including Marriott Explore rates
Career development opportunities in an international company
This is a corporate/above property/regional job code, and a central job description is not available. Please work with your human resources partner to obtain or create the appropriate job description for this role.
_At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.u202fOur greatest strength lies in the rich blend of culture, talent, and experiences of our associates. u202fWe are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._
Marriott International is the worldu2019s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.
**Be**
where you can do your best work,u200b
**begin**
your purpose,
**belong**
to an amazing globalu200b team, and
**become**
the best version of you.