Digital Marketing Operations Manager (m/f/d)

Stellenbeschreibung:

Digital Marketing Operations Manager (m/f/d)

Location: Germany – Munich (Commercial/Sales Operations, regular).

Job Description

Gilead is a research‑based biopharmaceutical company that discovers, develops and commercialises innovative medicines in areas of unmet medical need. With a mission to create possible across all functions, we aim to improve the care of patients living with life‑threatening diseases worldwide.

We are looking for a Manager – Digital Marketing Operations to elevate our omnichannel activities, shape digital infrastructure, and enhance customer engagement through innovative digital channels and engagement journeys.

Key Responsibilities

Strategic Business Partnering: Act as a trusted advisor to BU marketing and sales teams, co‑developing and executing omnichannel strategies and campaigns that strengthen market leadership and deliver a seamless, customer‑centric experience.
Cross‑Functional Leadership: Drive a KPI‑oriented, end‑to‑end planning and execution approach for omnichannel campaigns; proactively engage stakeholders across functions to ensure alignment and impact.
Performance Analytics: Monitor and analyse campaign performance, delivering actionable insights and optimisation recommendations in collaboration with SFE and BA teams.
Digital Channel Expertise: Provide strategic and technical guidance for the development, launch and continuous improvement of digital engagement channels and media platforms.
Content & Asset Management: Support the maintenance and enhancement of digital content across selected engagement channels; enable modular content strategies and asset management to ensure agility and consistency.
Stakeholder Coordination: Serve as the central point of contact between marketing teams, digital agencies and international headquarters to ensure effective execution of brand strategies and infrastructure rollouts.
Innovation Enablement: Champion a culture of digital innovation by promoting emerging technologies and new engagement channels; stay abreast of latest digital marketing trends and identify opportunities to enhance digital capabilities.

Required Skills and Experience

Academic Background: University degree in Information Technology, Business Administration, Life Sciences or a related field.
Industry Experience: Proven track record in digital marketing, ideally within the biotech, pharmaceutical or healthcare sector.
Omnichannel Expertise: Deep understanding of omnichannel marketing strategies and customer engagement across digital touchpoints.
Analytical Skills: Ability to interpret campaign data and translate insights into actionable recommendations.
Tool Proficiency: Hands‑on experience with digital marketing platforms and tools such as Salesforce Marketing Cloud, Sitecore and Veeva.
Communication & Collaboration: Excellent interpersonal and communication skills across cross‑functional teams and external partners.
Accountability & Precision: High ownership of accuracy, reliability and timeliness of key data and reporting deliverables.
Digital Mindset: Passion for digital innovation and continuous learning with a proactive approach to emerging trends.

About Gilead

Gilead Sciences, Inc. discovers, develops and commercialises innovative medicines in areas of unmet medical need, including HIV/AIDS, liver diseases, cancer, inflammation and serious respiratory and cardiovascular conditions.

Equal Employment Opportunity (EEO)

Gilead Science, Inc. and its affiliates recruit and employ the most qualified persons available for positions throughout the Company. All employment actions are administered on a non‑discriminatory basis with respect to protected characteristics such as gender, race, color, national origin, ancestry, religion, sexual orientation, medical condition, veteran status and age. Gilead prohibits discrimination based on any other characteristics protected by applicable laws.