Director Digital Brand Experience & AI Lead (m/w/d) – Standort Düsseldorf

Stellenbeschreibung:

HeimatTBWA needs you as Director Digital Brand Experience & AI Lead (m/w/d) – Location Düsseldorf

Lead and set the standards for our digital product and its future
Interface with account management, strategy, and creatives; represent the agency on digital topics
Collaborative work with client teams to improve relevant projects and see growth potentials
Passion for New Business; creative presentations and owning the stage in pitches
Extend/Cooperate with platform partners and external networks (AI vendors, Omnicom)
Lead an interdisciplinary AI team, set agenda, prioritize, steer collaboration
Develop and conduct trainings, workshops, and internal learning formats
Create core AI presentations, portfolio sales including pricing
Anchor AI topics as a cross-functional interface in Account, Creative, and Strategy
Strategic consulting on AI topics (use cases, implementation)
AI trainings/workshops with clients; establish interfaces to global AI teams and networks

Deep understanding of digital channels, social media, websites, CRM systems + marketing integration
Innovative mindset and hands-on expert for digital strategies and campaigns
Strategic thinking with technical understanding; project planning/proposal creation including pricing
Development of digital concepts and their execution; basic performance marketing knowledge
Leadership across departments/sites; change management with empathy
Networking, interdisciplinary teamwork; curiosity about technological innovations
Substantial AI understanding in marketing/creative processes; strategic development/implementation of AI solutions
Experience in trainings/workshops/advanced education; strong interface work
Strong presentation and moderating skills