Director Go-to-Market Technology and Automation

Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.

Job Description

The Director, Go-to-Market Technology and Automation is a strategic, high impact individual contributor responsible for driving the business-side success of Fluence’s marketing technology and commercial platforms while serving as a hands‑on builder for rapid automation and AI initiatives. Sitting at the intersection of Marketing, Sales Operations, and IT, this role translates business needs into a clear roadmap, delivers measurable outcomes, and prototypes lightweight automations and AI agents that improve productivity. Operating in a fast‑paced environment that prioritizes speed and practical impact, the Director acts as the bridge between strategy and execution—leading cross‑functional programs, evaluating and shaping GenAI capabilities, and laying the foundation for a future Go‑to‑Market Technology team as the organization scales.

Key Responsibilities

• Own the go‑to‑market technology roadmap across marketing systems, customer portals, integrations, and workflows with clear prioritization.
• Lead discovery with Marketing, Sales Operations, and Customer Success, translating needs into requirements, user stories, and release plans.
• Build and deploy rapid automation and AI use cases that remove repetitive work and deliver measurable time savings.
• Prototype solutions using Microsoft 356 Copilot, Power Automate, and Google Workspace with Gemini, partnering with IT to scale them securely.
• Stay current on LLM and copilot capabilities and convert new features into practical, high‑value business improvements.
• Partner with Marketing Operations to define KPIs, ensure reliable data flows, and enable decision‑ready reporting.
• Embed governance and compliance steps into workflows so speed, controls, and approvals coexist naturally.
• Run multiple cross‑functional initiatives with strong program management, ensuring testing, change readiness, adoption, and clear communication.

Role Measurement

This is a Director‑level ownership role with hands‑on execution expectations; success is measured by shipped outcomes and adoption, not by headcount.

Not an Admin Role

This is not a system administrator role; administration and heavy configuration sit with IT.

Front‑Runner Plus Explainer

We are looking for a front‑runner in large language models who can explain capabilities clearly, build working prototypes, and lead cross‑functional delivery.

Required Qualifications & Experience

• Own the full go‑to‑market technology roadmap across marketing systems, customer portals, integrations, and supporting workflows, ensuring clear prioritization and governance.
• Lead discovery with Marketing, Sales Operations, and Customer Success, translating business needs into requirements, user stories, acceptance criteria, and release plans.
• Build and deploy rapid automation and AI use cases that eliminate repetitive work and deliver measurable productivity gains.
• Prototype solutions using Microsoft 356 Copilot, Power Automate, and Google Workspace with Gemini, partnering with IT to scale successful pilots securely.
• Stay current on LLM and copilot advancements and translate new capabilities into practical, secure, high‑value business improvements.
• Partner with Marketing Operations to define KPIs, maintain reliable data flows, and deliver accurate, decision‑ready reporting.
• Embed governance and compliance steps directly into workflows to maintain speed while ensuring required approvals and controls.
• Run multiple cross‑functional initiatives with strong program management across testing, change readiness, communication, and adoption tracking.
• Familiarity with common sales and marketing tools (e.g., Salesforce, Marketo, Outreach, Gong, ZoomInfo, LinkedIn Sales Navigator, 6sense, Demandbase) and how they integrate is strongly preferred.

Our Culture

At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.

Unleash Voices

We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.

Customer Fluent

Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.

Infinite Impact

We are committed to creating the impossible. We push boundaries to deliver sustainable, game‑changing solutions that shape a brighter, more energy‑efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.

All In

We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.