Director Marketing DACH all genders Medical Device or Consumer Health

The Company

Dexcom Corporation (NASDAQ: DXCM) ist ein Pionier und weltweit führend im Bereich der kontinuierlichen Glukoseüberwachung (CGM). Dexcom begann als kleines Unternehmen mit einem großen Traum: Die Art und Weise wie Diabetes behandelt wird für immer zu verändern. Informationen und Erkenntnisse zugänglich zu machen die zu besseren gesundheitlichen Ergebnissen führen. Heute 25 Jahre später haben wir eine ganze Branche geprägt und wir stehen erst am Anfang. Wir erweitern unsere Vision über Diabetes hinaus um Menschen zu befähigen ihre Gesundheit selbst in die Hand zu nehmen. Das bedeutet: personalisierte umsetzbare Erkenntnisse die darauf abzielen wichtige gesundheitliche Herausforderungen zu lösen. Unser Ziel bleibt: Die menschliche Gesundheit zu verbessern.

Angetrieben werden wir von Tausenden ehrgeiziger leidenschaftlicher Menschen weltweit die wie Kämpfer darum ringen das Vertrauen unserer Kundinnen und Kunden zu gewinnen durch Zuhören Integrität große Visionen und Verlässlichkeit. Wir haben bereits Millionen Leben verändert und sind bereit Millionen weitere zu verändern.

Unsere Zukunftsvision ist es ein führendes Unternehmen im Bereich der Gesundheitstechnologie für Verbraucher zu werden während wir weiterhin Lösungen für ernsthafte Gesundheitsprobleme entwickeln. Wir werden dieses Ziel erreichen indem wir kontinuierlich einzigartige Erfahrungen mit Biosensor-Technologie neu erfinden. Auch wenn wir weit von unseren Anfängen als kleines Unternehmen entfernt sind unsere Träume sind größer denn je. Die Chance die Gesundheit weltweit zu verbessern liegt vor uns.

Meet the team:

Join Dexcoms highimpact DACH Commercial Leadership Team where we are shaping the future of Continuous Glucose Monitoring (CGM) for people living with diabetes. As Marketing Director for the DACH region you will hold a pivotal position in the DACH commercial leadership team. Responsible for providing strategic direction and ensuring successful development and implementation of marketing growth strategies for Dexcom Continuous Glucose Monitoring (CGM) systems you will work in close collaboration with sales market access and medical functional leads. You will lead a highly skilled marketing team responsible for defining & delivering the cluster marketing strategy and plan which includes implementing growth enabling innovation and multichannel campaigns & customer engagement strategies to increase preference prescribing % purchase of Dexcom products.

Where you come in:

• You have proven experience as a marketing leader both strategically and operationally plus you collaborate cross functionally (at region & local level) will be essential for this key position.
• Your demonstrable ability to build lead and motivate teams to succeed and deliver outstanding & measurable commercial brand success will make you an ideal candidate for this role
• You provide strategic direction for market strategies and GotoMarket plans across the DACH product portfolio.
• You lead the annual brand planning process for the DACH cluster in alignment with regional and global marketing teams.
• You create alignment around brand strategy and executional plans with crossfunctional stakeholders.
• You develop localized messaging positioning and integrated marketing campaigns tailored to HCPs consumers and payors.
• You lead mentor and inspire a highperforming marketing team to deliver impactful commercial strategies and campaigns.
• You drive successful new product launches ensuring strong engagement and commercial impact across the region.
• You lead Professional Education marketing strategies to grow CGM awareness and prescribing among priority HCP audiences.
• You champion competitive intelligence translating insights into actionable strategies and market opportunities.
• You lead the development and execution of omnichannel and CRM strategies to deepen engagement with HCPs.
• You are accountable for defining and delivering the OOP channel strategy optimizing ecommerce growth.
• You leverage marketing analytics to prioritize investments and maximize ROI across channels.
• You contribute to regional product and marketing strategy through active participation in regional workstreams.

What makes you successful:

• You bring a proven track record of strategic and operational marketing leadership ideally within the CGM or broader healthcare space.
• You have demonstrated success developing and motivating marketing talent and crossfunctional teams.
• You have strong strategic thinking capabilities and can translate insights into compelling differentiated messaging and campaigns.
• You excel at influencing and inspiring sales leaders and teams to deliver strong infield execution of marketing strategies.
• Your experience spans developing and delivering multichannel HCP payor and DTC campaigns (digital CRM broadcast etc.).
• You have a successful history of managing product launches and driving uptake in competitive markets.
• Your analytical mindset allows you to evaluate impact optimize plans and make datadriven decisions.
• You have exceptional communication and collaboration skills partnering effectively with global regional and local teams.
• Your familiarity with market research business strategy partner management product development and clinical outcomes supports sound commercial decisionmaking.
• You are business fluent in German and English.

What youll get:

• A front row seat to lifechanging CGM technology.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through inhouse learning programs and/or qualified tuition reimbursement.
• An exciting and innovative industryleading organization committed to our employees customers and the communities we serve.

Travel Required:

• 15 to 25 %

Experience and Education Requirements:

• Typically requires a Bachelors degree with 15 years of progressive experience in marketing with at least 8 years in medical device or consumer health marketing.
• 9 years of successful management experience in relevant industry.
• Master in Marketing would be a plus.

Flex/Hybrid Workplace: Your primary location will be your assigned Dexcom site (Mainz) but you may work part of the week from a home office. You must live within commuting distance of your assigned Dexcom site (typically within an hours commute).