E-Commerce Performance and Growth Manager (80/100%)

Stellenbeschreibung:

E-Commerce Performance & Growth Manager

LANG Beverages SA is on a mission to reduce single bottle use for water & beverages. About half a trillion bottles of water are consumed every year. This is not sustainable and we have an opportunity to change that. LANGWATER offers a viable alternative to plastic bottles by transforming any tap water into pure, mineralized water and healthy drinks at home. After 12 years of development, we are scaling the launch of our bottle‑free drinks solution globally.

We are looking for a eCommerce Performance and Growth Manager , to join the Marketing & Online Sales team and take ownership of growing the sales from our online shop across EU markets.

Responsibilities

1) Drive customer acquisition through performance marketing & SEO

Oversee paid media and coordinate agencies/media‑buyers (Google, Meta, YouTube)
Track performance, identify optimisation opportunities, conduct A/B testing to enhance results
Coordinate creative ads localisation with our designers and distribute assets to media partners
Analyse campaign performance and KPIs (Acquisition cost, ROAS, AOV) to improve efficiency
Develop Email & CRM programs: automation and seasonal campaigns
Launch an affiliate program or other growth marketing tactics to expand
Manage SEO and GEO to improve visibility on search engines and leads from AI assistants
Stay up to date with the latest e‑commerce trends, marketing tactics & innovations

2) Manage online shop content to improve conversion rate

Improve conversion rates (CRO) by optimising product pages and UX/UI
Create landing pages for campaigns
Conduct A/B testing and personalisation experiments
Introduce new collections on Shopify, implement campaigns
Upload marketing content to Shopify and supervise the parts that can be delegated

3) Manage sales & marketing tracking, analytics & reporting

Create sales reporting across channels & analyze
Oversee tracking (Google Tag Manager, GA4, Meta Pixel) to ensure correct data capture
Leverage all marketing data to provide actionable insights, allocate budget & optimise overall ROI
Build processes, automations & measurable systems to help us grow faster, leaner & smarter

What we are looking for

3–5 years of experience in eCommerce sales and digital marketing managing large‑scale paid media budgets, in a fast‑paced environment, with proven success improving performance metrics like Cost of Acquisition, ROAS, CVR across multiple channels
Proficiency with Shopify, GA, GTM, GMC, META, Excel, Semrush, Klaviyo platforms
Strong data & analytics capabilities : ability to analyse data, build dashboards, interpret insights and identify growth levers
CRO expertise with A/B testing and UX/UI improvements
SEO expertise to strengthen organic visibility, including localisation in different countries
Project management : highly organised, with strong communication skills for this 360° role requiring handling priorities, close involvement and working with cross‑functional teams
Strong eCommerce sales, financial & business acumen
Proactive strategist, result‑driven with hands‑on attitude : reliable, autonomous, precise
Growth mindset : eager to develop, learn and take on evolving responsibilities
Fluent in English & German ; French or other European languages a plus
Curious AI enthusiasm to leverage tech to work smarter, always seeking new tactics to improve

What we offer

A unique opportunity to shape a brand from the ground up, with measurable impact
Meaningful work with a positive business purpose
A very dynamic workplace that encourages creativity and trials
An international workplace with small but passionate teams
An evolving role that will grow alongside the company
Gaining experience across a broad range of eCommerce & marketing activities
Flexibility regarding working hours and work location
Location: remote (home office – EU/UK/CH based) with ability to easily commute when needed (approximately once a month) to Geneva or to the Zug or Balerna offices

If you share our vision of creating a more sustainable world and are interested in this job, please apply directly by sharing a CV in English, please specify citizenship and residency.