EMEA Business Manager (m/f/d) - Electrical Machinery

EMEA Business Manager (m/f/d) - Electrical Machinery

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Overview

We are seeking a motivated and growth-oriented Regional Business Manager to support the expansion of Emerson’s T&M (Test & Measurement) Electrical Machinery business across EMEA. The role focuses on identifying and driving EM business in EMEA country hotspots by collaborating with Sales and Marketing functions across all channels (direct, Distributor and System Integration Partner). This position offers an opportunity to contribute to strategic initiatives and develop commercial and technical acumen in a dynamic environment. The ideal candidate has an interest in business development, driving execution, a collaborative mindset, and foundational experience and knowledge of NI products and applications.

Key Responsibilities

• Define target accounts and contacts in hotspot countries and develop a prospecting and engagement plan.
• Deliver demos and present content to customers and partners to showcase NI products.
• Define and run prospecting plays to engage target customers by collaborating with Sales Development Engineers (SDEs) and Sales Area Managers (SAMs).
• Propose customer visits to NI Sales and collaborate on territory plans to recommend engagements that advance opportunity discovery, progression, or closure.
• Enable and attend tradeshows, user group meetings, demo days and regional events.
• Track performance metrics and identify areas for improvement.

Develop Market Awareness

• Gather customer feedback for product development to improve product-market fit.
• Contribute to market research and opportunity analysis.
• Understand customer watering holes and contribute to marketing plans.
• Participate in cross-functional teams to execute go-to-market strategies and develop leadership skills over time.
• Support development of scalable growth strategies for NI’s broadbase business.

Execution through Partners

• Understand and recommend partner solutions aligned to EM industries and applications to internal sales teams.
• Collaborate with partners, NI partner sales and marketing to promote solutions and drive demand via webinars, tradeshows, short-form videos, and other platforms.
• Leverage distributor events and contact base to drive demand.
• Create compelling demand generation cadences tailored for omni-channel leverage.
• Build relationships with System Integrators and Distributors to support partner initiatives.

Strategic Engagement

• Build awareness of target accounts and applications, identify potential opportunities, and determine the content and motions required to open doors.
• Assist in aligning NI’s products with market trends and customer needs.
• Engage with customers about market trends, solutions, budget trajectory, customer NPIs, and funding related to their business functions.

Qualifications

• Bachelor’s degree in engineering, business, or a related field.
• 3-5 years of experience at NI/T&M industry in Sales/Business Development/Technical Support/Applications Engineering preferred.
• Interest in industrial/electrical machinery sector.
• Strong analytical and communication skills.
• Ability to work collaboratively across teams.
• Willingness to travel as required and coordinate customer visits, tradeshows, user group meetings, and regional events.
• Curiosity, adaptability, and a growth mindset.

About Emerson

Emerson is a global leader in automation technology and software. We help customers in critical industries operate more sustainably while improving productivity, energy security and reliability. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. We invite you to join our team and grow with us.

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