EUROPE Sales Manager Citrus and Multi Fruit products B2B m/f/d

My client is investing 300m USD in a new plant and is producing:

• Citrus concentrates (orange, lemon, grapefruit).
• Tomato concentrates (targeting EU importers who rely on Italy/Spain).
• Multi-fruit purées (mango, guava, strawberry, tropical blends).
• Cloudy juice concentrates (first plant of its kind in the Middle East).
• IQF frozen fruits & vegetables (strawberries, broccoli, beans, artichokes).
• Freeze-dried fruits & vegetables (for supplements, functional foods).

My client serves global B2B clients across the food, beverage, retail, and private label sectors, with a strong export focus on North America, Europe, Asia, and the GCC region:

1. Blending houses:

• Use fruit purées, citrus & tomato concentrates, multi-fruit blends, and cloudy juice concentrates.
• Supported with orange pulp cells, citrus aroma essences, and cold-extracted oils for flavor depth.

2. Food & beverage processors:

• Receive nutrient-rich purées, concentrates, IQF frozen vegetables, freeze-dried strawberries, and citrus oils.
• Products engineered for efficient production and consistent quality

3. Retail & food service sectors:

• Ready-to-use products like IQF frozen vegetables, freeze-dried fruits, and NFC orange juice.
• Designed for convenience, eco-consciousness, and superior quality.

4. Private label manufacturers:

• Tailored solutions with fruit purées, IQF fruits/vegetables, freeze-dried products.
• Flexible formats and packaging to help brands stand out in competitive markets

Our Markets are:

North America – targeting beverage companies and private label brands.

Europe – competing with Spain, Italy, and Germany in citrus and tomato concentrates.

Asia – supplying tropical fruit purées and freeze-dried products.

GCC region (Middle East) – strong demand for juice concentrates and frozen produce

We are looking here only for an experienced Sales Manager of citrus, and multi‑fruit products B2B.

• Please explain in your cover letter your experience like Nr. of Customers, turnover etc. please be creative.

European Sales Manager Citrus and Multi Fruit products B2B m/f/d

The Role

We are seeking a Sales Manager to drive revenue growth, expand market presence, and build long‑term client relationships across regional and international marketsi

• Location: Home Office, Europe | Department: Commercial | Frequent International Travel
• Our client is a trusted name in the agri‑food industry, specializing in the production and export of tomato paste, citrus, and multi‑fruit products. With a strong base in Egypt and a growing presence across international markets, Our customer combines quality, innovation, and sustainability to deliver products that meet the highest global standards.
• the mission is to provide customers with sustainable, high‑value food solutions while fostering long‑term partnerships built on reliability and transparency. By integrating modern production practices with deep agricultural expertise,
• our client ensures that every product reflects our commitment to food safety, environmental responsibility, and customer satisfaction.
• Operating at the intersection of tradition and innovation, o continues to expand its footprint in Europe and beyond, offering career opportunities for professionals who want to contribute to the growth of a company that values excellence, sustainability, and global collaboration.

Tasks

• Manage and grow key accounts in the tomato paste category
• Identify and acquire new customers using market research and competitive insights
• Develop and execute tailored sales strategies aligned with market trends and company goals
• Negotiate contracts, pricing, and terms in compliance with company policies
• Collaborate cross‑functionally with Finance, Marketing, Supply Chain, Manufacturing, and Quality teams
• Ensure compliance with food safety, labeling, and sustainability certifications
• Monitor account metrics, anticipate risks, and proactively resolve challenges
• Represent us in international markets, navigating cultural differences and regulatory requirements

Requirements

Bachelor's degree in Business, Marketing, Sales, Agriculture, Food Science, or related field (MBA is a plus)

7+ years in international sales, including 2+ years in account management

Proven experience in the agri‑food industry (B2B environment), ideally tomato paste or processed foods

Strong market analysis, account management, and data‑driven decision‑making skills

Proficiency in CRM systems and sales tools

Cultural awareness and adaptability in international markets

Fluent in English (additional languages are a plus)

Willingness to travel internationally