Field Marketing Manager DACH (German-speaking) (m/w/d)

Field Marketing Manager DACH (German-speaking) (m/w/d)

Location: Frankfurt am Main, Hesse, Germany

Employment type: Full-time · Seniority level: Mid‑Senior level · Job function: Marketing and Sales · Industries: Public Relations and Communications Services

About the role

Stärke deinen Einfluss bei Cision. Werde gesehen, werde verstanden, sei du selbst. At Cision, we empower individuals to make an impact. As the Field Marketing Manager for DACH, you will design and manage B2B lead generation campaigns tailored to the German market, collaborating closely with sales and shaping the regional strategy.

What you’ll do

• Develop and execute regional demand programs that map audience‑centric themes and content to target stakeholders throughout the buying cycle to achieve pipeline and revenue goals.
• Execute regional campaigns, including event marketing, webinars, content marketing, emails, digital and social.
• Work closely with the DACH sales team, forging strong communication and processes between teams.
• Continuously measure and adjust campaign effectiveness, lead generation performance, lead conversion ratios, and sales cycle conversions.
• Create new or adapt global content to regional specificities in an intuitive and resourceful manner.
• Manage official German Cision and Brandwatch social accounts and represent the company on relevant discussions on social media.
• Contribute to the regional digital marketing strategy with team members — either directly or via agency — including PPC, SEO, retargeting and paid social media.

What you’ll bring

• German native speaker with excellent written and oral communication skills and a proficient level of English.
• At least 2–3 years of marketing experience, preferably in B2B marketing with event marketing, webinars, content marketing, emails, digital, social, paid and content partnerships.
• Excellent project management skills and the ability to remain organized and calm in high‑pressure situations.
• BA/BS degree, preferably in marketing or business.
• Experience working closely with commercial and sales development teams to solicit feedback and ensure quality of leads.
• Deep understanding of how to manage and optimise the lead handoff from marketing to sales.
• A team player with a track record of working in a collaborative, cross‑team capacity — both internally and externally.
• Experience in the software or social media industry sector desirable.
• Demonstrated track record of generating innovative content.

What we offer

• A place in a high‑performing team at a growth‑driven company.
• An open, informal, diverse and multinational working environment.
• 30 days of PTO per year and 4 wellness days per year to encourage a healthy work‑life balance.
• Additional pension and childcare employer contribution.
• Gym sponsorship and full Headspace subscription.
• 24/7 Employee Assistance program.
• Hybrid working model.

Equal‑Opportunity and Inclusion Statement

Cision is proud to be an equal‑opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status. Cision is committed to the full inclusion of all qualified individuals. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact 

Languages and Application

Day‑to‑day language with colleagues and setup for reports and analyses will mostly be German; however, please apply using a CV written in English so we can review your application.

Data Privacy

Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.

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