Field Marketing Manager (m/f/d) DACH - German speaking

Stellenbeschreibung:

Field Marketing Manager DACH - German speaking

Overview

As a Field Marketing Manager, you will play a crucial role in driving growth within the DACH market together with our Junior Marketing Manager. You will collaborate with our local sales and partnership team and the global marketing team, report directly to Lisa Schöberl, Global Head of Field Marketing, and maintain close communication with Max Springer, our General Manager for the DACH market. You will also analyse and report on campaign effectiveness to determine future investment.

You'll become an integral part of a young, motivated team of experts, offering ample opportunities for innovation, dynamism, and autonomy.

Responsibilities

Plan and manage marketing campaigns to drive lead generation in the DACH market
Utilise a mix of marketing channels to build awareness and progress prospects through the funnel
Collaborate with headquarters to execute localised performance marketing campaigns and strategically place content in diverse media
Optimise new and existing partnerships with the Partnerships team
Manage field and regional events, both virtual and in-person, including logistics and speaker coordination
Communicate plans and details across teams to build strong relationships and alignment
Analyse KPIs and insights to target prospects effectively and optimize campaign performance
Stay informed on industry trends to target messaging effectively
Refine activities to maximise ROI and focus on demo and MRR (monthly recurring revenue) generation
Collaborate with sales teams to ensure effective enablement and follow-up
Cultivate the AGICAP brand as a leading authority in cash flow management software in the DACH market
Independently manage projects, including customer video testimonials, from requirements gathering to completion

Qualifications

Fluency in German, with strong business proficiency; English required as well
3-5 years of experience in a rapidly evolving environment, preferably within the B2B SaaS sector, with a focus on mid-market companies
A highly sales-oriented mindset
Exceptional project management abilities coupled with excellent communication skills
Ambitious, goal-driven, and hands-on approach to tasks
Proven ability to work both independently and in a structured manner, effectively managing multiple tasks simultaneously
Enthusiastic team player dedicated to achieving collective success
Experience of working with complex teams and across multiple geographies and cultures