Frontline Activation Senior Brand Manager Coke TM Germany

Location(s): Germany

City / Cities: BERLIN

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: October 25, 2025

Company Overview

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.

Position Overview

The Frontline Marketing Brand Manager is responsible for driving brand & business performance including localizing central brand strategy and activation plans for the local market. This role will ensure strong local relevance and championing marketing transformation, manage agencies and networks, and lead selected innovation processes. The role requires a deep understanding of local consumer insights and be able to translate data into actionable insights to drive brand power and value.

Function Related Activities / Key Responsibilities

• Localized Brand Strategy & Amplification: Ownership and development of localized brand strategy, campaigns and activation for the Germany, and potential YTG acceleration & mitigation plans. This includes managing brand campaigns & activations, selected innovations, national promotions, packaging and experiential marketing and events. Ensuring and championing strong local relevance across marketing activities in line with the central marketing agenda.
• Consumer understanding & analytics to support decision making: Champion consumer data interpretation and build an understanding of local consumer insights in collaboration with Human Insights team to drive actionable insights. Track brand and project performance through data analysis, converting KPIs and findings into specific insights and actions for reports and presentations as needed (e.g. monthly performance reports, market analysis).
• Agency & Network Management: Manage agencies and networks. Contract and amplify marketing assets in collaboration with EPICS team for the market.
• Budget Management: Manage brand program budgets and timelines to drive flawless execution of the plan monitoring effective return on investments, hitting all system milestones on time and within budget.
• System cross-functional Leadership: Lead cross-functional teams on work assignments and tasks, providing direction and managing timeline milestones to achieve KPIs and desired objectives.
• Support to Marketing Director: Support the country Marketing Director on cross-functional initiatives, work assignments, and tasks that align with brand prioriti.

Related Work Experience

Bachelor's degree required

Functional Skills

7+ years of proven experience in brand management and local marketing activation (end to end project delivery). Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)

Education Requirements

• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Ability to understand and leverage business, finance and commercial insights, and identify needs for campaign localization or customization as necessary.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver high quality on time.
• Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
• Excellent communication and presentation skills.
• Ability to work collaboratively with cross-functional teams and external partners and ability to influence and negotiate with internal and external stakeholders.

Skills

Analytics, Brand Activations, Brand Management, Campaign Development, Cross-Functional Teamwork, Marketing

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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