German Junior Copywriter

Overview

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are recruiting for a German Copywriter to sit within the German team, based in our Berlin office. You will report to the Copywriting Manager, working with the wider EU business and local marketing and ecommerce teams.

This role focuses on producing engaging written content across multiple channels in line with the German UNIQLO brand tone of voice. The content produced will be used across customer touchpoints, including product names and descriptions, digital ads, the UNIQLO Today blog, product category pages and content-rich landing pages in support of multi-channel campaigns.

Responsibilities

• Prepare copy for regular site and content updates, including changes to the UNIQLO homepage, category pages and product pages
• Write engaging subject lines and email content for multiple weekly marketing newsletters
• Prepare and revise product names and descriptions in line with brand guidelines and tone of voice
• Create exciting blog content
• Support designers and site operations teams by responding to ad-hoc copy requests
• Transcreate from briefs in English to content crafted for the UNIQLO German customer
• Develop strong product, campaign and business awareness
• Proactively engage with people across departments and follow up on deliverables

Skills, Experience and Attributes

• Degree educated
• 2+ years’ demonstrable experience content writing in an e-commerce context
• Experience in retail or fashion
• Exceptional spelling and grammar
• Good understanding of SEO, with experience writing copy to achieve SEO-based objectives
• Bilingual in German (native level) and English (Advanced/Fluent)
• Clear experience working in a fast-paced environment
• Self-driven and organized
• Confident engaging with team members across the business
• Foundational understanding of data and how it informs copywriting decisions in an e-commerce context
• Ability to work in a multicultural setting

What we can offer you

• Competitive salary
• Bonus twice a year based on objectives and performance
• Profit sharing scheme
• Lunch Vouchers
• 30% staff Discount
• Hybrid working: 2 days from home/3 days in the office

Please upload a CV in English. CVs submitted in German cannot be reviewed and considered.

UNIQLO is an inclusive employer and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.

We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site:

Beware of Recruitment Scams All official UNIQLO job postings will redirect you to our official careers page on Workday for application submission. The only exception is for roles advertised in Germany via the HeyJobs platform. UNIQLO takes recruitment security seriously and is committed to protecting the process from misuse. Stay alert and apply only through verified sources.