Global Digital Marketing Analytics Manager (dfm)

Global Digital Marketing Analytics Manager (d / f / m)

Essity is a leading global hygiene and healthcare company. We are committed to improving the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands including the global market leaders TENA and Tork as well as well‑known brands such as Jobst, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa.

About the Role

In this role you will be responsible for measuring, analysing and delivering insights on brand performance and consumer behaviour across digital channels. By combining website analytics, owned media and market research you will ensure clear visibility of how brands perform in both traditional and AI‑powered search environments and provide actionable recommendations to drive growth.

This is a permanent position based in Munich.

What you will do

• Measure, analyse and deliver insights on brand performance and consumer behaviour across websites, social media, search and e‑commerce.
• Analyse owned media (web search, social media, reviews) to learn consumer behaviour, brand performance and optimise consumer journeys.
• Share best practices with the team of global digital managers and networks (both global and local digital directors/ managers within Essity).
• Support the definition and lead the development and implementation of harmonised measurement frameworks for marketing digital touchpoints within Essity globally, including global tracking standards for their categories of responsibility.
• Monitor and report brand presence in AI Overviews (Google) and other LLM‑driven search platforms.
• Translate digital analytics into clear stories and growth recommendations for marketers and leadership.
• Connect digital performance with consumer and brand health insights.
• Conceptualise global dashboards to align KPIs and ensure visibility across markets.
• Collaborate with marketing insights, e‑commerce and IT teams to embed data‑driven decision‑making.

Who you are

Even if not all of the following points apply to you we would be happy to get to know you and talk about the possibility of working with you!

Bachelor’s degree in Marketing, Brand Management or a related field.

Extensive relevant professional experience

• Strong business acumen and ability to connect analytics with organisational goals.
• Proven experience working with Digital Analytics software such as GA4, Looker Studio and SemRush.
• Solid understanding of AI‑driven search technologies such as Google’s AI Overview and LLM‑based platforms and their influence on brand visibility.
• Skilled in creating reports for senior management and strong storytelling skills to translate data into clear actionable insights for diverse audiences.
• Ability to integrate digital data with consumer / market research insights.
• Fluency in English both verbal and written.

What we can offer you

The benefits listed refer to the primary location. If you want to start at another location these may vary. This also applies to a non‑tariff position.

Compensation & Benefits

Compensation above tariff 14, salaries, bonus, annual salary adjustment process, pension schemes, anniversary bonus, childcare allowance, corporate benefits & other employee benefits.

Work‑Life‑Balance

Hybrid working model, flexible working hours, 40h week with working time based on trust, 30 days of vacation, lifetime working time account.

Learning & Development

Structured onboarding, training opportunities such as digital learning platform, coaching & mentoring as part of individual development plan, participation in professional conferences and fairs.

Health & Well‑being

Discounted fitness membership, lease‑a‑bike, health and well‑being month, mindfulness courses, PME Familienservice, employee surveys.

Team & Collaboration

People, culture, communities & networks, co‑working spaces, leadership guidelines, canteen.

Mobility

Public transport allowance, bicycle parking, free car parking, e‑charging stations.

This is Us

At Essity our Beliefs & Behaviours (Care, Collaboration, Courage and Commitment) is the foundation for our inclusive culture and as such something we are living on an everyday basis. With a purpose of Breaking Barriers to Well‑being, diversity, equity & inclusion is established in our core.

Our Commitment to Equality

We are committed against discrimination on the basis of colour, ethnicity, migration history, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, caregiving responsibilities, disability, chronic illness, gender identity, gender expression, genetic information and other. We explicitly welcome applications from people who are structurally, institutionally, intersectionally discriminated.