Global Marketing Automation Manager (f/m/d)

Start today as a Global Marketing Automation Manager for a brighter future. We are looking for a suitable candidate to support one of our clients in Nuremberg. You will be the Marketing Automation Expert across all channels and territories, overlooking the bigger picture. Your tasks include, but are not limited to, leading the setup, administration, and optimization of our client's Marketing Automation platform globally. You will work closely with their Marketing and Sales Teams. Our client, with over 12,000 employees, is one of the world's largest providers in its sector, the market leader in Germany, and among the Top 5 worldwide. Join us for demanding jobs in an innovative and international work environment. If you have high self-motivation and commitment, apply today!

Responsibilities:

1. Develop and execute strategic demand and lead generation strategies for HubSpot campaigns.
2. Conduct training for the wider Marketing Team on automation systems.
3. Report on and manage digital marketing activities and performance (e.g., CTO and Revenue) through Salesforce.
4. Collaborate with stakeholders to create optimized templates and content for marketing campaigns, based on past learnings, and improve future campaign performance (including A/B testing).
5. Monitor testing results to ensure optimal email results, improve deliverability, and ensure compliance with permission-based marketing, email hygiene, opt-in/opt-out requirements, privacy, and spam regulations (CAN-SPAM, COPPA).
6. Ensure effective database segmentation for targeted marketing by planning and implementing data quality strategies and processes.

Qualifications:

• Bachelor’s degree in business, marketing, or technology.
• Certified HubSpot user with extensive experience in Marketing Automation (5+ years) and expert knowledge in B2B marketing (email, lead generation, account-based).
• Strong analytical (KPIs), strategic, tactical, and commercial skills with great attention to detail.
• Excellent presentation skills, capable of presenting to C-Level management and marketing staff.
• Ability to travel occasionally (globally).
• Native English speaker or extensive overseas experience; additional language skills are a bonus.

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