Global Partnership Marketing Manager (d/w/m)

Global Partnership Marketing Manager (d/w/m)

Join to apply for the Global Partnership Marketing Manager (d/w/m) role at HYROX.

HYROX – The World Series of Fitness Racing is the global sport that combines running & functional fitness into one unique competition format. Founded in Germany in 2017, HYROX is now a worldwide fitness movement with events across 5 continents.

We are looking for a Global Partnership Marketing Manager (d/w/m) to join our global marketing team. In this role, you act as the vital link between our partners and our brand channels. You are responsible for the seamless delivery of partner marketing rights and the strategic amplification of our partnerships across digital, social, and PR channels. You ensure that our partners get the visibility they booked while keeping the HYROX content engaging and authentic.

Key Responsibilities

Digital Activation & CRM

• Lead the integration of partners into the HYROX digital ecosystem, ensuring the delivery of contractual rights across newsletters (Global/Regional), Solus emails, and App push notifications.
• Oversee digital branding execution, including banner adverts (web/app) and native content integration.
• Manage data usage strategies in compliance with GDPR and partnership agreements to maximize value for both parties.

Social Media & Content Amplification

• Drive social media activation for partners, overseeing tagging strategies, collaborations (Collabs), and campaign planning in close alignment with the social media team.
• Lead the usage of "Partnerbrite" and paid social media extensions to amplify partner reach.
• Manage Sole & Exclusive (S&E) programs , creating reactive and planned branded content formats that resonate with our community.
• Act as the key PR lead for partnerships, coordinating between the partner, the "Fittest" (Elite athletes), and the brand team.
• Manage partnership press launches and ongoing PR initiatives to tell compelling joint stories.
• Oversee ambassador usage , ensuring partners utilize HYROX athletes and ambassadors according to guidelines and rights.
• Support crisis management communication related to partners if necessary.

Content Capture & Management

• Define global standards and guidelines for partner content capture at events.
• Act as the liaison between onsite media teams, the partnership department, and external partners to ensure real-time content delivery.
• Manage the Content Management System (CMS) for partner assets to ensure efficient workflow and access.

Event Promotion & Shared Activations

• Coordinate shared global marketing activations and promo activities (digital campaigns, contests).
• Align with local markets (Host Countries/Cities) to ensure partner visibility in national promo activities.

Profile

• 3–5+ years of experience in Partnership Marketing, Sponsorship Activation, or Account Management within Sports or Entertainment.
• Strong understanding of Digital & Social Media landscapes , including paid social and CRM tools. Experience with tools like Partnerbrite is a strong plus.
• Project Management pro: You can juggle multiple contracts, rights, and timelines simultaneously without dropping the ball.
• Communication skills: You are a diplomat who can balance partner demands with HYROX brand guidelines.
• Content savvy: You understand what works visually and narratively in the sports world.
• Fluent in English ; additional languages are a plus.
• Willingness to travel to major events to oversee partner content activation on-site.

What We Offer

• The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.
• Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.
• A motivated, international team with a genuine passion for sports and events.
• A healthy work-life balance thanks to flexible, trust-based working hours.
• A modern office in a top location – right in Hamburg Altona with excellent transport connections.
• 28 vacation days to recharge and reset.
• A Wellpass membership and discounted lunch options in-house.
• Your Deutschlandticket is fully covered by us.
• Employee discounts in our HYROX stores.

How to Apply

Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. value diversity and are committed to fostering equal opportunity for all.