Global Performance Marketing Manager

Global Performance Marketing Manager – Too Good To Go

We’re looking for an exceptional Global Performance Marketing Specialist to join our Global Performance Marketing team at Too Good To Go! You’ll play a critical role in accelerating the growth of quality new users to the Too Good To Go app.

Responsibilities

• Plan, buy, optimise and report performance marketing campaigns on digital media.
• Analyse opportunities and optimise the plan using all available growth levers.
• Use local insights, global digital marketing thinking and your own ideas to develop world‑class acquisition engines.
• Implement campaigns from start to finish using Google, Apple Search Ads and programmatic ad platforms to reach the right audience at the right time.
• Update, maintain and improve our AppStore & Google Play placements across 20+ geographies.
• Innovate, experiment and continually raise the bar with new acquisition channels.
• Guide the local marketing team on budget levels, creative needs and new innovative ideas that drive performance against KPIs.
• Benchmark and forecast country metrics across channels and objectives.
• Share regular reporting with senior stakeholders across the business.
• Own the creative briefing and delivery for global paid media digital assets, collaborating with creative and brand teams.

Requirements

• Experience and knowledge of app marketing; managed paid acquisition budgets, implemented successful ad campaigns from start to finish, and set up continuous improvement processes.
• Work experience on Google App Campaigns, Apple Search Ads and ASO.
• Knowledge of programme‑matic platforms such as Moloco, Appier, etc. is a plus.
• Familiarity with analytics & BI tools and ability to derive key insights from data.
• Pragmatic, hands‑on and autonomous mindset with initiative to get the job done.
• Highly analytical with comfort reading numbers, metrics and reports.
• Team player with strong communication skills and ability to translate ideas into tangible actions and measurable objectives.
• Eco‑conscious and passionate about sustainability and fighting food waste.

Values

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

What we offer

• A rare opportunity to work in a social impact company (certified B Corporation) where your role delivers real, tangible impact.
• Working alongside an international community of users, partners and 1,400+ colleagues across 19 countries.
• Personal and professional development opportunities in a fast‑paced scale‑up environment.
• An inclusive company culture where you can bring your authentic self to work.

How to apply

Please read everything above carefully and check our website and international media for a good overview of Too Good To Go.

We only accept applications through our platform. No CV or cover letter will be accepted by email or LinkedIn direct messaging.

Equal Opportunity Statement

We are an equal opportunity employer and all employment is based on qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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