Global Strategic Insights Manager

Join us as a Global Strategic Insights Manager and shape the future of our business through the power of data-driven storytelling.

In this pivotal role, you’ll inform and shape the organization's strategic direction—transforming complex data into clear, compelling insights that drive growth, innovation, and competitive advantage. You’ll collaborate closely with marketing, commercial, and executive teams to uncover untapped opportunities and guide high-impact decisions across international markets. As the architect of our global insights platform, you’ll democratize access to intelligence, embedding a culture of insight-led decision-making at every level of the business.

This is more than a data role—it’s a chance to lead with influence, inspire with clarity, and make a measurable difference in how we think, act, and grow globally.

This role offers the flexibility of working a hybrid schedule from home and in our Bad Homburg, Germany office (minimum 2 days onsite). A valid work permit in Germany is required.

What You’ll Be Doing

Research & Insight Generation

Lead global research efforts across markets, consumers, and competitors using qualitative and quantitative methods to uncover trends, customer needs, and opportunities, ensuring insights are timely, relevant, and aligned with strategic goals.

Strategic Analysis & Foresight

Develop strategic, actionable insights by integrating internal data, third-party intelligence, and primary research to support long-term planning, scenario modeling, and performance-driven decision-making across the enterprise.

Insight Platform Management & Sharing

• Develop and manage a global insight platform to make data and insights easily accessible across the organization.

Storytelling & Communication

• Translate complex data into compelling stories and visuals that drive business decisions, while empowering teams to understand and apply insights effectively.
• Collaborate with regional and functional teams to ensure insights are actionable and aligned, while developing global standards for consistent data collection and advising senior leaders with strategic, insight-driven recommendations.

Project & Stakeholder Management

• Oversee end-to-end research project management, ensuring timely and budget-conscious delivery by coordinating with agencies, vendors, and internal teams to achieve high-quality outcomes.
• Provide regular updates on market trends, competitive dynamics, and consumer behavior, while continuously enhancing insight tools and processes to improve how insights are captured, shared, and applied across the organization.

What You’ll Bring To The Role

• Bachelor’s Degree in one of the following fields: Marketing, Business Administration, Economics, Psychology (particularly consumer behavior, Statistics or Data Science).
• Master’s Degree highly desirable.
• Excellent English communication skills, both written and verbal.
• Hands-on experience in areas of marketing research, market data analysis, and consumer insights, preferably with CPG (Consumer Packaged Goods).
• Experience with multi-country research and cultural differences in consumer behavior.
• Experience with third party agency and consultant management.
• Experience working latest research techniques and methodologies, including use of AI.

Able to design and conduct both qualitative and quantitative research, synthesize large data sets, and apply analytical tools to uncover actionable business insights.

Proficiency in transforming complex data into clear, compelling narratives that influence decision-making at all levels of the organization.

Strong interpersonal and cross-functional collaboration skills to align global teams, manage external partners, and embed a culture of insight-driven strategy.

Total Rewards

• Permanent full-time position
• A varied position in an international company
• Flat hierarchies and short decision-making processes
• A great team with freedom to work independently
• Attractive salary package
• Up to two “Work from Where” days per week
• Bike leasing
• Numerous training opportunities via our learning management systems

At WD-40 Company, we believe that purpose-driven and values guided people create amazing outcomes. Our "why" is refreshingly simple - we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values-aligned organization where contributions are acknowledged and rewarded, and where 91% experiences a sense of belonging.
• A learning-based culture where 85% of our people believe they can achieve their career objectives.
• Over 94% employee engagement as of the February 2025 global employee survey results.
• 96% of our people report that they “love to tell people that they work for WD-40 Company”!

Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our valuesevery day .

Thank you for considering WD-40 Company in your career search!

#PositiveLastingMemories

At WD-40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.