Google Ads Analyst (mfd)

Pflegia WorkFromHome

Stellenbeschreibung:

Overview

Pflegia is one of Germanys leading job platforms for nurses and healthcare professionals with the mission to make job applications in healthcare as easy transparent and fair as possible. From our modern office in the heart of Berlin were building technology that improves the working world of nursing with data smart tools and a true passion for impact. To accelerate our growth were now looking for a Google Ads Analyst (f / m / d) who will take our campaigns to the next level combining hands-on Google Ads expertise with strong analytical and SQL skills.

Tasks

Hands-On Campaign Management: Plan execute and optimize Google Ads campaigns (Search Display YouTube App Campaigns Demand Gen / Discovery).
Budget Responsibility: Manage monthly budgets of 200k EUR focusing on both scalability and profitability.
Data-Driven Optimization: Analyze large datasets to identify patterns and actionable insights for performance improvements.
Testing & Experimentation: Design and run A / B tests (ads bidding audiences landing pages) and implement learnings.
SQL & Analytics: Use SQL and BI tools for advanced analysis ad-hoc reports and deeper campaign insights.
Reporting & Insights: Build dashboards (e.g. Looker Studio PowerBI) and deliver recommendations to Marketing and Management.
Market & Competitor Analysis: Monitor industry and competitor activity translating insights into new growth opportunities.
Automation: Build and improve processes for automated reporting and campaign workflows to increase efficiency.

Requirements

Experience: Minimum of 2 years proven track record managing Google Ads campaigns with 100k EUR monthly budgets.
Analytical Mindset: Strong SQL skills and confidence working with relational databases and large datasets.
Tool Expertise: Proficiency in Google Ads Google Analytics Google Tag Manager; experience with BI tools (Tableau PowerBI Looker Studio).
Marketing Knowledge: Solid understanding of digital marketing metrics attribution models and user journeys.
Nice-to-Haves: Experience with additional platforms (Meta TikTok Bing Programmatic). German language skills are a plus but not required.
Workstyle: Hands-on detail-oriented test-driven and passionate about performance.

Benefits

Modern Berlin Office: Central fully equipped pet-friendly workspace.
Fair Salary: Competitive compensation aligned with your experience and expertise.
Flexible Working Model: Hybrid setup choose what fits your life.
Structured Onboarding: A clear path to help you settle in and learn quickly.
Growth & Responsibility: Your work makes a difference we give you room to grow and take ownership.
Variety & Impact: No two days are the same youll be a central driver in our performance marketing efforts.
Team Culture: Regular events Friday beers pizza nights company runs and after-work hangouts.
Snacks & Drinks: Coffee fruit grocery deliveries and always something to snack on.