Growth & Field Marketing Manager – EMEA Pharmacy Automation Retail - TZ/VZ

Growth & Field Marketing Manager – EMEA Pharmacy Automation Retail - TZ/VZ

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Job Description Summary We are seeking a strategic and customer‑centric Growth & Field Marketing Manager to lead innovative marketing initiatives across the EMEA region. This role is pivotal in driving sustainable demand, revenue growth, and customer retention by optimizing the entire customer lifecycle.

You will collaborate closely with business managers, the EMEA omnichannel team, local product managers, GCS teams, and customers to develop market‑driven strategies that fuel growth and elevate customer satisfaction.

Job Description

We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat.

It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth‑centered, and rewarding culture.

Key Responsibilities

• Market Expansion & Strategy Development: Conduct in‑depth market research to identify new opportunities, craft growth strategies, and execute targeted tactics across diverse segments.
• Customer‑Centric Innovation: Gather and analyze direct customer feedback to refine marketing approaches, tools, and engagement models.
• Digital & AI‑Driven Transformation: Champion scalable digital and AI‑powered initiatives to elevate the commercial and marketing organization’s performance.
• Performance Optimization: Define and track relevant KPIs, ensuring continuous improvement of funnel management in close collaboration with sales and marketing teams.
• Customer Advocacy & Retention: Design and implement ambassador programs and retention strategies that strengthen long‑term customer relationships.
• Enablement & Training: Develop impactful materials and training programs to empower the commercial organization.
• Team Leadership: Lead a team of 5, including 1 direct report and 4 indirect reports, fostering a culture of innovation, accountability, and growth.

Qualifications

• Bachelor’s or Master’s degree in Business Administration, Marketing, Economics, or a related field.
• 7+ years of progressive marketing experience, ideally within retail, technology, luxury, or e‑commerce sectors.
• Proven strategic mindset with strong cross‑functional collaboration and networking skills.
• Experience working in complex matrix organizations.
• Fluent in English and German.
• Proficient in CRM systems, PowerBI, Excel, PowerPoint, and marketing automation platforms (e.g., Pardot, HubSpot).
• Willingness to travel up to 60% across the EMEA region.

Salary Range

€82,700.00 – €140,600.00 EUR Annual

EEO Statement

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.