Growth Lead Digital Marketing & Performance (all)

ABOUT THE ROLE

As Growth Lead you will define and execute our global growth strategy with end-to-end ownership across the funnel. Your mission is to drive sustainable lead acquisition brand awareness and revenue growth across competitive B2B and enterprise health-tech markets. You will work closely with the leadership team and play a key role in shaping mediaires market presence and commercial success.

This role combines strategic ownership with hands-on execution. You bring deep expertise in growth-focused digital marketing and analytics a strong performance mindset and a clear understanding of how to scale acquisition conversion and monetisation in complex innovation-driven environments. You thrive in fast-paced settings and are motivated by building measurable impact in a clinically relevant real-world product space.

YOUR RESPONSIBILITIES

• Define and execute a digital growth strategy aligned with business goals.
• Own growth KPIs and identify opportunities across the full funnel (acquisition to monetisation).
• Lead and optimise paid and owned channels (search social display) SEO/SEM email lifecycle and content initiatives.
• Plan launch and optimise campaigns based on performance insights and ROI.
• Manage media planning and marketing budgets across markets.
• Define measurement frameworks and dashboards for key growth metrics.
• Drive A/B testing attribution and funnel optimisation to refine growth levers.
• Collaborate with Product Sales Customer Success and Clinical teams on messaging and go-to-market strategies.
• Coordinate with external agencies and partners as needed.

YOUR BACKGROUND

• Background in Digital Marketing Economics Communication Design or similar fields.
• Strong experience in digital B2B inbound marketing with clear ownership of lead generation.
• Proven track record in driving lead acquisition brand awareness and revenue growth.
• Hands-on expertise in performance marketing digital channels and growth analytics.
• Experience in B2B SaaS and ideally Healthcare Life Sciences or Consulting environments.
• Familiarity with startup or scale-up settings.
• Proactive performance-driven team player with strong ownership mindset.
• Strategic thinker with a hands-on execution-focused approach.
• Fluent in English and German; Spanish French or Italian are a plus.

WHAT YOU CAN EXPECT

• Focus on what matters: At our company competence personality and commitment are more important than formalities or the study program you chose.
• Your Impact: Your work helps make disease diagnosis faster more precise and more manageable.
• Your Team: Join a highly motivated interdisciplinary team with fast decision-making processes and a collaborative atmosphere.
• Freedom to choose: Work remotely or from our office in Berlin-Kreuzberg whatever suits you best.
• Benefits: Use your personal benefits budget flexibly and choose the perks that suit you best!

About us

At medi ai re we are redefining healthcare with AI. Founded in 2018 we develop clinically integrated software that helps radiologists assess medical imaging data faster more precisely and more objectively making a real difference in everyday clinical practice. Today our solutions are trusted by hospitals and practices across Europe where they save time increase confidence and improve outcomes for patients.

Our Vision: A healthier world with universal access to accurate diagnoses.

Our Mission: AI power in every scan. Confidence in every diagnosis. Efficiency that reaches every patient.

At mediaire we live by our values: Innovation Integrity Dedication Customer-Centricity and Teamwork.

What truly sets us apart is our team: radiologists working side by side with engineers data scientists and experts from medicine technology and beyond. This unique collaboration ensures our AI is not just innovative but impactful in routine clinical workflows.

If youre ready to shape the future of medical AI and make a real difference in healthcare join us!