Growth Lead - Digital Marketing & Performance (all)

ABOUT THE ROLE

As Growth Lead, you will define and execute our global growth strategy with end-to-end ownership across the funnel. Your mission is to drive sustainable lead acquisition, brand awareness, and revenue growth across competitive B2B and enterprise health‑tech markets. You will work closely with the leadership team and play a key role in shaping mediaire’s market presence and commercial success.

This role combines strategic ownership with hands‑on execution. You bring deep expertise in growth‑focused digital marketing and analytics, a strong performance mindset, and a clear understanding of how to scale acquisition, conversion, and monetisation in complex, innovation‑driven environments. You thrive in fast‑paced settings and are motivated by building measurable impact in a clinically relevant, real‑world product space.

YOUR RESPONSIBILITIES

• Define and execute a digital growth strategy aligned with business goals.
• Own growth KPIs and identify opportunities across the full funnel (acquisition to monetisation).
• Lead and optimise paid and owned channels (search, social, display), SEO/SEM, email lifecycle, and content initiatives.
• Plan, launch, and optimise campaigns based on performance, insights, and ROI.
• Manage media planning and marketing budgets across markets.
• Define measurement frameworks and dashboards for key growth metrics.
• Drive A/B testing, attribution, and funnel optimisation to refine growth levers.
• Collaborate with Product, Sales, Customer Success, and Clinical teams on messaging and go‑to‑market strategies.
• Coordinate with external agencies and partners as needed.

YOUR BACKGROUND

• Background in Digital Marketing, Economics, Communication, Design, or similar fields.
• Strong experience in digital B2B inbound marketing with clear ownership of lead generation.
• Proven track record in driving lead acquisition, brand awareness, and revenue growth.
• Hands‑on expertise in performance marketing, digital channels, and growth analytics.
• Experience in B2B, SaaS, and ideally Healthcare, Life Sciences, or Consulting environments.
• Familiarity with startup or scale‑up settings.
• Proactive, performance‑driven team player with strong ownership mindset.
• Strategic thinker with a hands‑on, execution‑focused approach.
• Fluent in English and German; Spanish, French, or Italian are a plus.

WHAT YOU CAN EXPECT

• Focus on what matters: At our company, competence, personality, and commitment are more important than formalities or the study program you chose.
• Your Impact: Your work helps make disease diagnosis faster, more precise, and more manageable.
• Your Team: Join a highly motivated, interdisciplinary team with fast decision‑making processes and a collaborative atmosphere.
• Freedom to choose: Work remotely or from our office in Berlin‑Kreuzberg — whatever suits you best.
• Benefits: Use your personal benefits budget flexibly and choose the perks that suit you best!