Growth Marketing Manager - New Acquisition Channels (m/f/d)

Growth Marketing Manager – New Acquisition Channels (m/f/d)

5 days ago – Be among the first 25 applicants

To further promote digital health protection and provide even more people with access to meaningful preventive care, we are looking for a Growth Marketing Manager – New Acquisition Channels (m/f/d) to support the area of acquisition. You should ideally live in the Berlin/Brandenburg area – this role is hybrid with 2‑3 days a week onsite presence required.

Your role in a team

• As Channel Owner for New Acquisition Channels, you will be responsible for identifying, validating and scaling new customer acquisition opportunities across emerging paid and non‑paid platforms.
• Identify, evaluate and discover the next scalable acquisition channels for the company to invest in.
• Launch and optimise new customer acquisition channels – including TV, external email and emerging paid platforms.
• Own performance KPIs for early‑stage channels: CAC, ROAS, payback period and funnel conversion.
• Conduct A/B testing, track campaign performance, evaluate performance metrics and optimise based on analytics and KPIs.
• Continuously monitor industry trends and competitors to spot new opportunities early.
• Apply growth hacking techniques and data‑driven decision‑making to maximise ROI.
• Collaborate closely with Brand, Product, Data and local Country Managers.
• Channel tests and investment proposals must align with Marketing Leadership’s strategic priorities.

Requirements

• 3‑5 years of operative experience as Performance Marketing Manager or Growth Marketer in a scale‑up or digital‑first company.
• Track record of owning and improving growth metrics such as CAC, CVR and LTV.
• Experience working with cross‑functional teams: Brand, Product, Tech, Data.
• Strong analytical skills and comfort with experimentation frameworks.
• Clear understanding of channel‑market fit.
• Growth mindset!
• English business‑fluent.
• German nice to have.

Benefits

Why getolo?

• Salary & Vacation
  • Attractive fixed salary.
  • Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st.