Growth Marketing Manager - New Acquisition Channels (m/f/d)

Stellenbeschreibung:

To further promote digital health protection and provide even more people with access to meaningful preventive care, we are looking for a Growth Marketing Manager - New Acquisition Channels (m/f/d) to support the area of acquisition. You should ideally live in the Berlin/Brandenburg area – this role is hybrid with 2‑3 days a week onsite presence required.

Your role in a team

As Channel Owner for New Acquisition Channels, you will be responsible for identifying, validating and scaling new customer acquisition opportunities across emerging paid and non‑paid platforms
Identify, evaluate, and discover the next scalable acquisition channels for the company to invest in
Launch and optimise new customer acquisition channels – including TV, external email, and emerging paid platforms
Own performance KPIs for early‑stage channels: CAC, ROAS, payback period, and funnel conversion
Conduct A/B testing, track campaign performance, evaluate performance metrics, and optimise based on analytics and KPIs
Continuously monitor industry trends and competitors to spot new opportunities early. ● Apply growth hacking techniques and data‑driven decision‑making to maximise ROI
Collaborate closely with Brand, Product, Data and local Country Managers
Channel tests and investment proposals must align with Marketing Leadership's strategic priorities

3‑5 years of operative experience as Performance Marketing Manager or Growth Marketer in a scale‑up or digital‑first company
Track record of owning and improving growth metrics such as CAC, CVR and LTV
Experience working with cross‑functional teams: Brand, Product, Tech, Data
Strong analytical skills and comfort with experimentation frameworks
Clear understanding of channel‑market fit
Growth mindset!
English business‑fluent
German nice to have

Why getolo?

Salary & Vacation