Head of Communications (f/d/m)

We are seeking a seasoned Head of Communications to join our Marketing Leadership team and report directly to the Chief Marketing Officer. In this role, you will lead both our PR & Internal Comms function and develop strategic communications programs that elevate mobile.de’ brand and support our business growth. The ideal candidate is an experienced Communications leader with deep automotive industry knowledge and fluent German language skills.

Key Responsibilities

• Strategic Communications & PR Planning: Lead the development and execution of comprehensive PR and communications strategies that align with mobile.de’s business objectives. Oversee campaign planning and PR initiatives (press releases, announcements, events) to effectively tell our story and drive brand awareness.

• Media and Stakeholder Relations: Cultivate and manage strong relationships with journalists, media outlets, analysts, and key industry stakeholders. Act as a company spokesperson when needed, securing positive media coverage and ensuring consistent, on-message communication.

• Crisis Communications: Develop and implement crisis communication plans to protect and defend mobile.de’s reputation in high-pressure situations. Lead the PR response during issues or emergencies, providing accurate, timely information to media and internal stakeholders.

• Cross-Functional Collaboration: Work closely with Marketing, Product, Legal and Sales to ensure messaging consistency and support for company initiatives. Serve as the PR advisor for company announcements, product launches, and corporate milestones, coordinating inputs across departments.

• Change Communication & Storytelling: Lead the internal communications strategy and agenda during a period of significant transformation, ensuring clarity, consistency, and inspiration in how we communicate change. Set annual objectives, success metrics and an editorial calendar for company-wide and targeted communications. Own the design and execution of major company events including all-hands meetings, People Leader Days, and leadership offsites, ensuring they are engaging, professional, and aligned with our brand.

• Employee Engagement: Develop communications that foster transparency, alignment, and pride across the organisation, making complex topics simple and inspiring.

• Executive Communications: Partner closely with the Chief of Staff and CEO, shaping messaging and preparing materials for leadership updates, board-related cascades, and other key communications. Act as communications advisor to the leadership team and senior leaders: craft leadership messages, talking points, presentations and Q&A. Prepare leaders for public-facing internal forums (coaching, rehearsal, key message alignment).

• Team Leadership: Lead, mentor, and inspire both the Senior PR Communications manager and the Internal Communications Manager, as well as the PR agencies. Set clear objectives, delegate tasks, and foster a high-performance culture focused on quality and collaboration. Manage workflow and resources to ensure efficient execution of all PR activities.

Requirements

• Experience: 7–10 years of progressive public relations or communications experience, with a proven track record in senior or leadership roles. Prior experience managing a PR or communications team is essential.

• Leadership Skills: Demonstrated ability to lead and motivate both internal Direct Reports and a team of PR agencies, to set strategic direction and to drive results. Strong project management and organizational skills are required.

• Language Skills: Native-level fluency in German and excellent written and verbal English skills. Exceptional communication and presentation abilities in both languages.

• Automotive Sector Experience: Significant experience in the automotive industry or related mobility sector is required. Familiarity with automotive market trends and media landscape will be crucial to success in this role.

• Stakeholder Management: Excellent interpersonal skills with the ability to manage relationships across multiple internal and external stakeholders. Proven skill in collaborating with senior executives and cross-functional teams is a must.

• Education: Bachelor’s or Master’s degree in Communications, Public Relations, Journalism, Marketing, or a related field (preferred).